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Counter Sales Salary in the United States

How much does a Counter Sales make in the United States?

As of September 01, 2026, the average salary for a Counter Sales in the United States is $40,494 per year, which breaks down to an hourly rate of $19.

However, a Counter Sales's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $46,168
  • Majority Range (25th-75th percentile): $36,786 to $43,464
  • Entry-Level (10th percentile): $33,410
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Counter Sales Salaries

A Counter Sales's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how geographic location, education and company size can directly affect your earning potential.

How Do Counter Sales Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Counter Sales. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $44,835.
  • California: $44,665.
  • Massachusetts: $44,069.

Top Paying Cities for Counter Sales

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $51,075
  • San Francisco: $50,515
  • Oakland: $49,451

What Skills Can Increase a Counter Sales's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 25.44% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Customer Sales (Mentioned in 1.68% Job Postings): Customer Sales means sales of Goods by Licensee directly or through its authorized wholesalers, representatives or distributors to retail establishments for eventual resale to the consumer.
  • Store Operations (Mentioned in 1.29% Job Postings): Retail operations are the activities that allow online and physical stores to function. The aim of retail operations is to enhance the customer shopping experience and lower the retailer's costs.
Skills Demand Percentage
Customer Service 25.44%
Customer Sales 1.68%
Store Operations 1.29%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Counter Sales's salary.

  • Prospecting: Can increase your salary by up to 48%.
  • Outside Sales: Can increase your salary by up to 26%.
  • Sales Training: Can increase your salary by up to 20%.
Skill Salary Salary % Increase
Prospecting $59,931
48%
Outside Sales $51,022
26%
Sales Training $48,592
20%
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Counter Sales Salary by Industry: Top Paying Sectors

For Counter Sales roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and MFG Durable sectors offer the strongest compensation, at 20% above the average. In contrast, Counter Sales positions in Edu., Gov't. & Nonprofit or Telecom typically offer lower base pay, as these industries often view Counter Sales as a support function rather than a direct revenue driver.

The top paying industries for a Counter Sales

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$48,592$23.020%
MFG Durable$46,568$22.015%
Healthcare$44,543$21.010%

How Education impacts a Counter Sales's Salary?

Your level of education can impact your salary potential. While many Counter Sales enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Counter Sales with a No Diploma is between $29,454 and $31,363).

Counter Sales Salaries by Degree Level

Typical Education for Counter Sales
Degree Level % of user with this level of education
No Diploma 2.7%
High School 44.1%
Associates 15.8%
Bachelors 34.0%
Masters 3.2%
Doctorate 0.2%
View as Graph

Counter Sales Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Counter Sales's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$36,786
Average $40,494/year
$43,464
$3,065
Average $3,374/month
$3,622
$707
Average $779/week
$836
$18
Average $19/hour
$21
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $43,464 $3,622 $836 $21
Average $40,494 $3,374 $779 $19
25th Percentile $36,786 $3,065 $707 $18

Most common benefits for Counter Sales

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Counter Sales

Here are companies hiring for Counter Sales and their salaries, click below for more details.

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FAQ about Counter Sales

1. What industry pays the highest salary for Counter Sales?

The Aerospace & Defense industry offers the highest average compensation for Counter Sales roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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