How much does a Marketing Associate make in the United States?
As of September 01, 2026, the average salary for a Marketing Associate in the United States is $45,285 per year, which breaks down to an hourly rate of $22.
However, a Marketing Associate's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $52,043
Majority Range (25th-75th percentile): $40,428 to $48,822
Key Factors That Influence Marketing Associate Salaries
A Marketing Associate's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how geographic location, education
and company size
can directly affect your earning potential.
How Do Marketing Associate Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Associates. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $57,118
San Francisco: $56,493
Oakland: $55,302
San Jose, CA$57,118
San Francisco, CA$56,493
Oakland, CA$55,302
New York, NY$52,141
Paramus, NJ$51,507
Queens Village, NY$51,505
Passaic, NJ$51,462
Bergenfield, NJ$51,458
Stamford, CT$51,358
Huntington, NY$51,339
Newark, NJ$51,005
Bridgeport, CT$50,909
Vallejo, CA$50,819
New Brunswick, NJ$50,801
Petaluma, CA$50,774
Middlesex, NJ$50,688
Somerset, NJ$50,656
Santa Cruz, CA$50,597
Boston, MA$50,321
Monterey, CA$50,162
Seattle, WA$50,058
Santa Rosa, CA$50,049
Los Angeles, CA$50,036
Juneau, AK$49,918
Washington, DC$49,868
Orange, CA$49,707
Santa Ana, CA$49,587
Long Beach, CA$49,542
Anaheim, CA$49,533
Anchorage, AK$49,510
Santa Maria, CA$49,375
Everett, WA$49,366
Danbury, CT$49,206
Bremerton, WA$49,144
Tacoma, WA$48,981
New Suffolk, NY$48,980
Sacramento, CA$48,967
Santa Barbara, CA$48,917
Trenton, NJ$48,867
San Diego, CA$48,867
Brockton, MA$48,818
Fairbanks, AK$48,707
Lompoc, CA$48,591
Lowell, MA$48,554
Ventura, CA$48,546
Nashua, NH$48,537
Stockton, CA$48,532
Modesto, CA$48,202
Poughkeepsie, NY$48,102
Olympia, WA$48,016
Kennewick, WA$48,016
New Haven, CT$47,998
Lawrence, MA$47,835
Hartford, CT$47,790
Riverside, CA$47,781
New Bedford, MA$47,735
Richland, WA$47,735
Bakersfield, CA$47,672
San Bernardino, CA$47,654
New Britain, CT$47,649
Atlantic City, NJ$47,649
New London, CT$47,631
Norwich, CT$47,617
Portsmouth, NH$47,608
Boulder, CO$47,512
Portland, OR$47,450
Worcester, MA$47,445
Minneapolis, MN$47,305
Philadelphia, PA$47,242
Honolulu, HI$47,092
Saint Paul, MN$47,070
Vineland, NJ$47,060
Providence, RI$46,929
Chicago, IL$46,798
Bellingham, WA$46,743
Springfield, MA$46,707
Baltimore, MD$46,694
Chico, CA$46,580
Pittsfield, MA$46,458
Manchester, NH$46,372
Spokane, WA$46,173
Denver, CO$46,168
Albany, NY$45,956
Troy, NY$45,937
Nassau, NY$45,889
Schenectady, NY$45,842
Wilmington, DE$45,806
Burlington, VT$45,743
Salem, OR$45,725
Portland, ME$45,584
Yakima, WA$45,539
Rochester, MN$45,399
Reno, NV$45,376
Fresno, CA$45,376
Milwaukee, WI$45,335
Detroit, MI$45,290
Ann Arbor, MI$45,282
Allentown, PA$45,276
Colorado Springs, CO$45,199
Syracuse, NY$45,177
Carson City, NV$45,177
Houston, TX$45,113
Eugene, OR$45,091
Gary, IN$45,036
Springfield, OR$45,000
Bismarck, ND$44,991
Galveston, TX$44,959
Medford, OR$44,891
Fort Collins, CO$44,873
Concord, NH$44,851
Austin, TX$44,837
Mesa, AZ$44,742
Reading, PA$44,737
Phoenix, AZ$44,733
Dallas, TX$44,719
Saint Cloud, MN$44,676
Madison, WI$44,615
Utica, NY$44,493
Rochester, NY$44,420
Des Moines, IA$44,416
Raleigh, NC$44,411
Atlanta, GA$44,343
Battle Creek, MI$44,330
Salt Lake City, UT$44,316
Lancaster, PA$44,248
Harrisburg, PA$44,185
Kansas City, MO$44,140
Champaign, IL$44,131
Kansas City, KS$44,131
Fort Worth, TX$44,126
Columbus, OH$44,118
Boca Raton, FL$44,108
Pittsburgh, PA$44,090
Richmond, VA$44,072
Indianapolis, IN$44,063
Cleveland, OH$44,058
Las Vegas, NV$44,004
Cincinnati, OH$44,004
Petersburg, VA$43,936
Huntsville, AL$43,868
Lansing, MI$43,838
Lebanon, PA$43,832
Pueblo, CO$43,827
Appleton, WI$43,814
Buffalo, NY$43,795
Dayton, OH$43,782
Racine, WI$43,773
Charlotte, NC$43,768
Saint Louis, MO$43,755
York, PA$43,727
Elkhart, IN$43,727
Gastonia, NC$43,719
Billings, MT$43,708
Beaumont, TX$43,696
Lorain, OH$43,687
Benton Harbor, MI$43,678
Toledo, OH$43,669
Binghamton, NY$43,646
Rock Hill, SC$43,641
Rockford, IL$43,619
Springfield, IL$43,601
Elyria, OH$43,596
Fargo, ND$43,596
Flagstaff, AZ$43,564
Fort Lauderdale, FL$43,537
Duluth, MN$43,510
Miami, FL$43,510
Cheyenne, WY$43,478
Grand Forks, ND$43,478
Bangor, ME$43,379
Cedar Rapids, IA$43,329
Durham, NC$43,310
Louisville, KY$43,306
Grand Rapids, MI$43,297
Hialeah, FL$43,293
Casper, WY$43,229
Scranton, PA$43,175
New Orleans, LA$43,161
Virginia Beach, VA$43,157
Akron, OH$43,134
Peoria, IL$43,075
Sarasota, FL$43,066
Nashville, TN$43,035
Omaha, NE$43,035
Green Bay, WI$43,035
Baton Rouge, LA$43,012
Charleston, SC$43,003
Jamestown, NY$42,980
Davenport, IA$42,980
Tucson, AZ$42,958
Saint Petersburg, FL$42,930
Tampa, FL$42,921
Evansville, IN$42,894
Port Arthur, TX$42,894
Bradenton, FL$42,876
Santa Fe, NM$42,795
Orlando, FL$42,713
Clearwater, FL$42,700
Canton, OH$42,604
La Crosse, WI$42,604
Albuquerque, NM$42,577
Newport News, VA$42,573
High Point, NC$42,559
Ogden, UT$42,541
Corpus Christi, TX$42,505
Norfolk, VA$42,478
Laramie, WY$42,478
Rock Island, IL$42,450
Saginaw, MI$42,441
Jacksonville, FL$42,437
Salisbury, NC$42,428
Boise, ID$42,419
Moline, IL$42,396
Fort Myers, FL$42,383
Memphis, TN$42,373
Tulsa, OK$42,351
Waterloo, IA$42,324
Spartanburg, SC$42,278
Lincoln, NE$42,256
Fort Wayne, IN$42,247
Provo, UT$42,242
Cedar Falls, IA$42,188
San Antonio, TX$42,170
Greensboro, NC$42,152
South Bend, IN$42,147
Savannah, GA$42,097
Muskegon, MI$42,079
Birmingham, AL$42,075
Winston Salem, NC$42,052
Lake Charles, LA$41,943
Anderson, IN$41,934
Lexington, KY$41,921
Augusta, GA$41,907
Greenville, SC$41,907
Lima, OH$41,871
Wichita, KS$41,866
Tuscaloosa, AL$41,866
Columbia, SC$41,826
Springfield, OH$41,816
Asheville, NC$41,744
Bloomington, IN$41,712
Knoxville, TN$41,549
Shreveport, LA$41,545
Wilmington, NC$41,486
Roanoke, VA$41,486
Topeka, KS$41,404
Frankfort, KY$41,399
Oklahoma City, OK$41,368
Chillicothe, OH$41,350
Longview, TX$41,345
Melbourne, FL$41,341
Sioux Falls, SD$41,268
Mobile, AL$41,264
Terre Haute, IN$41,246
Altoona, PA$41,219
Amarillo, TX$41,187
Killeen, TX$41,173
Fayetteville, AR$41,137
Chattanooga, TN$41,124
Sioux City, IA$41,083
Idaho Falls, ID$41,074
Lynchburg, VA$41,038
Gainesville, FL$40,979
Portsmouth, OH$40,956
Little Rock, AR$40,947
Lafayette, LA$40,929
Youngstown, OH$40,929
Daytona Beach, FL$40,902
Clarksville, TN$40,897
Pensacola, FL$40,893
Temple, TX$40,889
Hopkinsville, KY$40,757
Erie, PA$40,748
Florence, SC$40,730
Charleston, WV$40,657
Great Falls, MT$40,634
Macon, GA$40,571
Tallahassee, FL$40,567
Fayetteville, NC$40,558
Waco, TX$40,548
Helena, MT$40,517
Pine Bluff, AR$40,500
Vincennes, IN$40,444
Lubbock, TX$40,426
Alamogordo, NM$40,399
Twin Falls, ID$40,358
Rapid City, SD$40,345
Jackson, MS$40,263
Huntington, WV$40,260
Greenville, MS$40,259
Parkersburg, WV$40,212
Montgomery, AL$40,204
Wichita Falls, TX$40,159
Springfield, MO$40,159
Biloxi, MS$40,136
Monroe, LA$40,091
Johnstown, PA$40,059
Sumter, SC$40,041
Columbus, GA$40,037
Pascagoula, MS$39,951
Abilene, TX$39,951
Kingsport, TN$39,833
Albany, GA$39,833
Gulfport, MS$39,819
Alexandria, LA$39,670
Fort Smith, AR$39,557
El Paso, TX$39,434
Las Cruces, NM$39,231
Harlingen, TX$39,116
Pocatello, ID$39,108
Florence, AL$39,050
Brownsville, TX$39,040
Mcallen, TX$38,945
Dothan, AL$38,882
Columbus, MS$38,613
Altus, OK$38,402
Lawton, OK$38,316
Pierre, SD$38,153
What Skills Can Increase a Marketing Associate's Salary?
Demanded Skills for the Role:
Presentation (Mentioned in 4.8% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
CRM (Mentioned in 2.08% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
PowerPoint (Mentioned in 1.68% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Marketing Associate's salary.
Marketing Plans: Can increase your salary by up to 12%.
Marketing Associate Salary by Industry: Top Paying Sectors
For Marketing Associate roles, the industry you choose can affect earning potential
by as much as 100% (the gap between the highest and lowest paying industries).
Data shows that the Software & Networking and Pharmaceuticals
sectors offer the strongest compensation, at 50% above the average.
In contrast, Marketing Associate positions in Retail & Wholesale or Edu., Gov't. & Nonprofit typically offer lower base pay,
as these industries often view Marketing Associate as a support function rather than a direct revenue driver.
The top paying industries for a Marketing Associate
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Software & Networking
$67,928
$33.0
50%
Pharmaceuticals
$63,399
$30.0
40%
Healthcare
$58,871
$28.0
30%
Financial Services
$54,342
$26.0
20%
How Education impacts a Marketing Associate's Salary?
Your level of education can impact your salary potential.
While many Marketing Associates enter the field with a Associate's Degree degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for a Marketing Associate with a Associate's Degree is between
$46,398
and $50,248).
Marketing Associate Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Marketing Associate's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Salaries for a Marketing Associate can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $49,199 in 2023
to around $48,321 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Marketing Associate salary trends,
.
Average Annual Salary of Marketing Associate Over Time
$???
$49,199
$48,748
$48,321
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$49,199
2024
$48,748
2025
$48,321
2026
View More
2027
View More
Most common benefits for Marketing Associate
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Marketing Associate
Here are companies hiring for Marketing Associate and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
Find Your Next Marketing Associate Job
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FAQ about Marketing Associate
1. What industry pays the highest salary for Marketing Associate?
The Software & Networking industry offers the highest average compensation for Marketing Associate roles,
with salaries approximately 50% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
