Salary AI Book a Demo

Advertising and Marketing Analyst Salary in the United States

How much does an Advertising and Marketing Analyst make in the United States?

As of August 01, 2026, the average salary for an Advertising and Marketing Analyst in the United States is $71,474 per year, which breaks down to an hourly rate of $34.

However, an Advertising and Marketing Analyst's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $83,360
  • Majority Range (25th-75th percentile): $66,251 to $77,696
  • Entry-Level (10th percentile): $61,496
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI Onboarding
Smart Recruiting
Salary Salary + Bonus Benefits
Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $66,251 10% $61,496 90% $83,360 75% $77,696 $71,474 50%(Median) Didn’t find job title? Click

Advertising and Marketing Analyst Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $77,696 $6,475 $1,494 $37
Average $71,474 $5,956 $1,374 $34
25th Percentile $66,251 $5,521 $1,274 $32
Check out Advertising and Marketing Analyst Job Openings in the United States
Marketing Analyst

CrossCountry Mortgage - Columbus, OH

Marketing Operations Analyst

AssetWatch, Inc. - Columbus, OH

Sr Marketing Channel Analyst

Designer Shoe Warehouse - Columbus, OH

Chief of Staff Operations Marketing Advertising&amp eCommerce

Confidential - Columbus, OH

Search More Advertising and Marketing Analyst Jobs in the United States
Choose Similar Job
Choose Category
Cost of Living
Average Salary for United States
See it in Action

Key Factors That Influence Advertising and Marketing Analyst Salaries

An Advertising and Marketing Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Advertising and Marketing Analyst Salaries?

Experience is a primary driver of an Advertising and Marketing Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $59,662
  • Early Career (1-2 years): $70,178
  • Mid-Level (2-4 years): $100,763
  • Senior-Level (5-8 years): $118,968
  • Expert (over 8 years): $103,159
Levels Salary
Digital M... Level Advertising and Marketing Analyst$59,662
Advertisi... Level Advertising and Marketing Analyst$70,178
Digital M... Level Advertising and Marketing Analyst$100,763
Digital M... Level Advertising and Marketing Analyst$118,968
Digital M... Level Advertising and Marketing Analyst$103,159
$59,662 0 yr
$70,178 < 2 yrs
$100,763 2-4 yrs
$118,968 5-8 yrs
$103,159 > 8 yrs
View as Table
View as Graph

What Am I Worth?

How Do Advertising and Marketing Analyst Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Advertising and Marketing Analysts. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $79,136.
  • California: $78,836.
  • Massachusetts: $77,785.

Top Paying Cities for Advertising and Marketing Analysts

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $90,150
  • San Francisco: $89,163
  • Oakland: $87,284

What Skills Can Increase an Advertising and Marketing Analyst's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 3.49% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Marketing Communications (Mentioned in 2.56% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
  • HTML (Mentioned in 1.61% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.
See More Skills
Skills Demand Percentage
Insight 3.49%
Marketing Communications 2.56%
HTML 1.61%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Advertising and Marketing Analyst's salary.
  • Consulting: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
  • Innovation: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Consulting
 $74,333
4%
Leadership
 $74,333
4%
Innovation
 $74,333
4%
Insight
 $73,618
3%
B2B
 $73,618
3%
Products and Services
 $73,618
3%
Get Latest Data

Advertising and Marketing Analyst Salary by Industry: Top Paying Sectors

For Advertising and Marketing Analyst roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Advertising and Marketing Analyst positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Advertising and Marketing Analyst as a support function rather than a direct revenue driver.

The top paying industries for an Advertising and Marketing Analyst

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$82,195$40.015%
Chemicals$82,195$40.015%
Energy & Utilities$82,195$40.015%
Hospitality & Leisure$82,195$40.015%
Media$82,195$40.015%

Advertising and Marketing Analyst Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Advertising and Marketing Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on August 01, 2026
$66,251
Average $71,474/year
$77,696
$5,521
Average $5,956/month
$6,475
$1,274
Average $1,374/week
$1,494
$32
Average $34/hour
$37
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $77,696 $6,475 $1,494 $37
Average $71,474 $5,956 $1,374 $34
25th Percentile $66,251 $5,521 $1,274 $32

Salaries of jobs related to Advertising and Marketing Analyst

Salary Trends for Advertising and Marketing Analyst

Salaries for an Advertising and Marketing Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $70,913 in 2023 to around $71,043 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Advertising and Marketing Analyst salary trends, .

Average Annual Salary of Advertising and Marketing Analyst Over Time

2022
$???
2023
$70,913
2024
$71,399
2025
$71,043
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $70,913
2024 $71,399
2025 $71,043
2026
View More
2027
View More

Most common benefits for Advertising and Marketing Analyst

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Advertising and Marketing Analyst

Here are companies hiring for Advertising and Marketing Analyst and their salaries, click below for more details.

Find Your Next Advertising and Marketing Analyst Job

Ready to take the next step in your career? Browse thousands of current Advertising and Marketing Analyst job openings on our job board. Use the search bar below to find your perfect match.

United States

  • Confidential

    Columbus, OH

    Chief of Staff Operations Marketing Advertising&eCommerce

    Confidential | Columbus, OH

    Chief of Staff, Operations, Marketing, Advertising & eCommerce. About the Company. High-growth DTC digital marketplace scaling toward $500MM+ revenue. Indu... more

    1 Month Ago

  • MD Staff, LLC

    Columbus, OH

    Physician Emergency Medicine Ohio Permanent Emergency Medicine Physician near Columbus Ohio Job

    MD Staff, LLC | Columbus, OH

    Emergency Medicine Physician Needed near Columbus, Ohio. An excellent opportunity for a full-time EM Physician to join an Emergency Department team near Co... more

    5 Days Ago

  • eviCore healthcare

    Columbus, OH

    Physician Oncology Ohio Permanent Associate Medical Director

    eviCore healthcare | Columbus, OH

    Provides timely expert medical review for requests to evaluate the medical necessity of services that do not meet utilization review criteria while located... more

    5 Days Ago

  • C.R. England

    Columbus, OH

    Local CDL

    C.R. England | Columbus, OH

    Job Description. C.R. England is Now Urgently Hiring Local Dedicated CDL-A Truck Drivers. Dedicated Local Fleet - Home Daily - Competitive Pay* - Full Bene... more

    11 Days Ago

  • Maxim Healthcare

    Columbus, OH

    RN Private Duty Nursing Opportunity

    Maxim Healthcare | Columbus, OH

    Private duty nursing (PDN) allows medically fragile patients to receive quality, skilled nursing care in the comfort of their home: a setting preferred by ... more

    13 Days Ago

  • Schneider

    Columbus, OH

    Class CDL Company Driver

    Schneider | Columbus, OH

    CDL-A - Dedicated Reefer truck driver - Kroger. Dedicated Reefer truck driver - Kroger. Average pay. $1,200-$1,450 weekly. Home time. Daily. Experience. Al... more

    14 Days Ago

For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

FAQ about Advertising and Marketing Analyst

1. What industry pays the highest salary for Advertising and Marketing Analyst?

The Aerospace & Defense industry offers the highest average compensation for Advertising and Marketing Analyst roles, with salaries approximately 15% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst