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An ambassador is an official envoy, especially a high-ranking diplomat who represents a state and is usually accredited to another sovereign state or to an international organization as the resident representative of their own government or sovereign or appointed for a special and often temporary diplomatic assignment. The word is also often used more liberally for persons who are known, without national appointment, to represent certain professions, activities and fields of endeavor such as sales.
An ambassador is the ranking government representative stationed in a foreign capital. The host country typically allows the ambassador control of specific territory called an embassy, whose territory, staff, and vehicles are generally afforded diplomatic immunity in the host country. Under the Vienna Convention on Diplomatic Relations, an ambassador has the highest diplomatic rank. Countries may choose to maintain diplomatic relations at a lower level by appointing a chargé d'affaires in place of an ambassador.
A brand ambassador (sometimes also called a corporate ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.
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