As of January 01, 2026, the average salary for a Product Marketer in the United States is $108,945 per year, which breaks down to an hourly rate of $52.
However, a Product Marketer's salary can vary significantly. Here’s a look at the typical salary range:
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A Product Marketer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Product Marketer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Product Marketer | $105,765 |
| Intermediate Level Product Marketer | $106,401 |
| Senior Level Product Marketer | $107,673 |
| Specialist Level Product Marketer | $110,536 |
| Expert Level Product Marketer | $112,367 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Product Marketers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 9% |
| Agile | 2.05% |
| BI | 1.38% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
B2C
|
$128,555 |
18%
|
|
B2B
|
$123,108 |
13%
|
|
Product Marketing
|
$122,018 |
12%
|
|
Influencing
|
$119,840 |
10%
|
|
Innovation
|
$118,750 |
9%
|
|
Product Management
|
$118,750 |
9%
|
Your level of education can impact your salary potential. While many Product Marketers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Product Marketer with a Associate's Degree is between $103,197 and $109,888).
Product Marketer Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 4.9% |
| High School | 4.9% |
| Associates | 58.2% |
| Bachelors | 36.1% |
| Masters | 58.2% |
| Doctorate | 0.8% |
Understanding how a Product Marketer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Salaries for a Product Marketer can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $92,242 in 2023 to around $91,372 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Product Marketer salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $92,242 |
| 2024 | $91,876 |
| 2025 | $91,372 |
| 2026 |
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|
| 2027 |
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|
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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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