Vp Marketing Salary in the United States

How much does a Vp Marketing make in the United States?

As of July 01, 2026, the average salary for a Vp Marketing in the United States is $299,721 per year, which breaks down to an hourly rate of $144.

However, a Vp Marketing's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $349,335
  • Majority Range (25th-75th percentile): $279,533 to $325,691
  • Entry-Level (10th percentile): $261,153
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI-Powered Talent
Smart Recruiting
Salary Salary + Bonus Benefits
Paid Annually Paid Monthly Paid Semimonthly Paid Biweekly Paid Weekly Paid Hourly
View as table View as graph 25% $279,533 10% $261,153 90% $349,335 75% $325,691 $299,721 50%(Median) Didn’t find job title? Click

Vp Marketing Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $325,691 $27,141 $6,263 $157
Average $299,721 $24,977 $5,764 $144
25th Percentile $279,533 $23,294 $5,376 $134
Check out Vp Marketing Job Openings in the United States
VP

AssureCare LLC - Cincinnati, OH

Growth

Luxe Brands - Worthington, OH

VP of Marketing

Metabase Inc - Cleveland, OH

VP of Product Marketing

LearnWorlds - Hamilton, OH

Search More Vp Marketing Jobs in the United States
Select State
Select City
Choose Similar Job
Choose Category
Cost of Living
Average Salary for United States
See it in Action

Key Factors That Influence Vp Marketing Salaries

A Vp Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Vp Marketing Salaries?

Experience is a primary driver of a Vp Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $155,193
  • Early Career (1-2 years): $190,875
  • Mid-Level (2-4 years): $240,969
  • Senior-Level (5-8 years): $301,123
  • Expert (over 8 years): $366,399
Levels Salary
Marketing... Level Vp Marketing$155,193
Marketing... Level Vp Marketing$190,875
VP of Mar... Level Vp Marketing$240,969
Vp Market... Level Vp Marketing$301,123
Chief Mar... Level Vp Marketing$366,399
$155,193 0 yr
$190,875 < 2 yrs
$240,969 2-4 yrs
$301,123 5-8 yrs
$366,399 > 8 yrs
View as Table
View as Graph

What Am I Worth?

Top Paying Cities for Vp Marketings

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $378,038
  • San Francisco: $373,899
  • Oakland: $366,019

What Skills Can Increase a Vp Marketing's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 10.06% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Marketing Strategy (Mentioned in 2.58% Job Postings): Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
  • Sales and Marketing (Mentioned in 1.77% Job Postings): Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.
See More Skills
Skills Demand Percentage
Leadership 10.06%
Marketing Strategy 2.58%
Sales and Marketing 1.77%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Vp Marketing's salary.
  • Customer Acquisition: Can increase your salary by up to 11%.
  • Lead Generation: Can increase your salary by up to 10%.
  • Go To Market: Can increase your salary by up to 8%.
Skill Salary Salary % Increase
Customer Acquisition
 $332,690
11%
Lead Generation
 $329,693
10%
Go To Market
 $323,699
8%
B2B
 $323,699
8%
Storytelling
 $320,701
7%
Market Research
 $320,701
7%
Get Latest Data

Vp Marketing Salary by Industry: Top Paying Sectors

For Vp Marketing roles, the industry you choose can affect earning potential by as much as 20% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 10% above the average. In contrast, Vp Marketing positions in Transportation or Telecom typically offer lower base pay, as these industries often view Vp Marketing as a support function rather than a direct revenue driver.

The top paying industries for a Vp Marketing

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$329,693$159.010%
Biotechnology$329,693$159.010%
Business Services$329,693$159.010%
Chemicals$329,693$159.010%
Construction$329,693$159.010%

How Education impacts a Vp Marketing's Salary?

Your level of education can impact your salary potential. While many Vp Marketings enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Vp Marketing with a Bachelor's Degree is between $285,417 and $308,186).

Vp Marketing Salaries by Degree Level

Typical Education for Vp Marketing
Degree Level % of user with this level of education
No Diploma 0.3%
High School 1.4%
Associates 1.8%
Bachelors 38.9%
Masters 55.1%
Doctorate 2.4%
view as graph

Vp Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Vp Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on July 01, 2026
$279,533
Average $299,721/year
$325,691
$23,294
Average $24,977/month
$27,141
$5,376
Average $5,764/week
$6,263
$134
Average $144/hour
$157
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $325,691 $27,141 $6,263 $157
Average $299,721 $24,977 $5,764 $144
25th Percentile $279,533 $23,294 $5,376 $134

Salaries of jobs related to Vp Marketing

Salary Trends for Vp Marketing

Salaries for a Vp Marketing can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $241,602 in 2023 to around $242,536 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Vp Marketing salary trends, .

Average Annual Salary of Vp Marketing Over Time

2022
$???
2023
$241,602
2024
$244,586
2025
$242,536
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $241,602
2024 $244,586
2025 $242,536
2026
View More
2027
View More

Most common benefits for Vp Marketing

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Vp Marketing

Here are companies hiring for Vp Marketing and their salaries, click below for more details.

Find Your Next Vp Marketing Job

Ready to take the next step in your career? Browse thousands of current Vp Marketing job openings on our job board. Use the search bar below to find your perfect match.

United States
For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst