How much does a VP of Marketing make in the United States? The average VP of Marketing salary in the United States is $264,739 as of August 29, 2022, but the range typically falls between $229,499 and $309,557. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

Based on HR-reported data: a national average with a geographic differential
25% $229,499 10% $197,415 90% $350,362 75% $309,557 $264,739 50%(Median)
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Check out VP of Marketing jobs in Virginia

Marketing Manager

Transportation Federal Credit Union - Alexandria, VA

Vice President, Public Policy

United Way Worldwide - Alexandria, VA

VP, Product Marketing

Interos, Inc. - Arlington, VA

Job Description for VP of Marketing

VP of Marketing designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, VP of Marketing develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The VP of Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2022 View full job description

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City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 6.1%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 20.3%
City, State Dallas, TX Compared to national average

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These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in the United States. The base salary for VP of Marketing ranges from $229,499 to $309,557 with the average base salary of $264,739. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $284,922 to $418,351 with the average total cash compensation of $340,704.
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Skills associated with VP of Marketing: Resource Planning, Organizational Change Management, Marketing Operations, Budgetary Controls ...More

Salary estimation for VP of Marketing at companies like : ARAMARK, HILTON WORLDWIDE HOLDINGS, POTBELLY CORP

Jobs with a similar salary range to VP of Marketing : Orthopedic Doctor