The salary of a VP of Marketing in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a VP of Marketing in the United States is $239,309. According to Salary.com, salaries can range from a low of $190,604 to a high of $296,267, with most professionals earning between $213,815 and $269,123.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $269,123 | $22,427 | $5,175 | $129 |
| Average | $239,309 | $19,942 | $4,602 | $115 |
| 25th Percentile | $213,815 | $17,818 | $4,112 | $103 |
An entry-level VP of Marketing with less than 1 year of experience earns about $220,526. With 1-2 years of experience, the average salary increases to $222,767. For 2-4 years of experience, the pay typically rises to $225,754. Senior-level professionals with 5-8 years of experience earn around $229,489, and those with over 8 years of experience can expect an average of $233,224.
| Levels | Salary |
|---|---|
| Entry Level VP of Marketing | $220,526 |
| Intermediate Level VP of Marketing | $222,767 |
| Senior Level VP of Marketing | $225,754 |
| Specialist Level VP of Marketing | $229,489 |
| Expert Level VP of Marketing | $233,224 |
| Entry Level | 8% |
| Mid Level | 7% |
| Senior Level | 6% |
| Top Level | 4% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in VP of Marketing compensation over the past six years. For example, the median salary increased from $212,056 in 2023 to approximately $214,383 in 2024. (For a detailed analysis of VP of Marketing salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of VP of Marketing information for you to search for. Click on search button below to see VP of Marketing job openings or enter a new job title here.
Here are companies hiring for VP of Marketing and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $239,309 | 62.9% | ||
| Bonus | $52,316 | 13.8% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $14,682 | 3.9% | ||
| 401K/403B | $10,500 | 2.8% | ||
| Disability | $5,832 | 1.5% | ||
| Healthcare | $8,352 | 2.2% | ||
| Pension | $13,500 | 3.5% | ||
| Time Off | $35,892 | 9.4% | ||
| Total Compensation | $380,384 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| High School | 2.3% |
| Associates | 1.8% |
| Bachelors | 35.7% |
| Masters | 58.5% |
| Doctorate | 1.8% |
What Am I Worth?
The average annual salary of VP of Marketing is $239,309. In case you are finding an easy salary calculator, the average hourly pay of VP of Marketing is $115; the average weekly pay of VP of Marketing is $4,602; the average monthly pay of VP of Marketing is $19,942.
A VP of Marketing's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a VP of Marketing earns the most in San Jose, CA, where the annual salary of a VP of Marketing is $300,333.
The highest pay for VP of Marketing is $296,267.
The lowest pay for VP of Marketing is $190,604.
VP of Marketing plans and oversees an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Additionally, VP of Marketing plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to top management. The VP of Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typical
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Client Relationship: Client relationship managemen is focused on building relationships with clients to ensure that their needs are met, they are satisfied with the services and/or products provided by the company.
Accounting: Creating financial statements and reports based on the summary of financial and business transactions.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
