How much does a VP of Marketing make in the United States? The average VP of Marketing salary in the United States is $286,585 as of March 26, 2024, but the range typically falls between $249,908 and $331,900. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

VP of Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile VP of Marketing Salary $216,516 US March 26, 2024
25th Percentile VP of Marketing Salary $249,908 US March 26, 2024
50th Percentile VP of Marketing Salary $286,585 US March 26, 2024
75th Percentile VP of Marketing Salary $331,900 US March 26, 2024
90th Percentile VP of Marketing Salary $373,156 US March 26, 2024
25% $249,908 10% $216,516 90% $373,156 75% $331,900 $286,585 50%(Median) Didn’t find job title? Click
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What skills does a VP of Marketing need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.


Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.


Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.


Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

Leadership 9.64%
Sales and Marketing 1.7%
Marketing Strategy 2.48%
Others 86.18%

Job Description for VP of Marketing

VP of Marketing designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, VP of Marketing develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The VP of Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 View full job description

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Career Path for VP of Marketing

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For VP of Marketing, the first career path typically progresses to Chief Marketing Officer.

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VP of Marketing salary varies from city to city. Compared with national average salary of VP of Marketing, the highest VP of Marketing salary is in San Francisco, CA, where the VP of Marketing salary is 25.0% above. The lowest VP of Marketing salary is in Miami, FL, where the VP of Marketing salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average

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Average Total Cash Compensation

Includes base and annual incentives

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in the United States. The base salary for VP of Marketing ranges from $249,908 to $331,900 with the average base salary of $286,585. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $310,278 to $444,973 with the average total cash compensation of $367,666.
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Skills associated with VP of Marketing: Marketing Management, Marketing Planning, Risk Management, Marketing Analytics ...More

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Salary estimation for VP of Marketing at companies like : Per-Scent, Factoring Network, Bored Boards LLC

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VP of Marketing Salary in United States
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