As of August 01, 2026, the average hourly pay of Sports Information Director in the United States is $30. While Salary.com is seeing that Sports Information Director salary in the US can go up to $37 or down to $21, but most earn between $25 and $33. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Sports Information Director in the United States.
| Percentile | Hourly Pay Rate | Location | Last Updated |
| 10th Percentile Sports Information Director Salary | $21 | US | August 01, 2026 |
| 25th Percentile Sports Information Director Salary | $25 | US | August 01, 2026 |
| 50th Percentile Sports Information Director Salary | $30 | US | August 01, 2026 |
| 75th Percentile Sports Information Director Salary | $33 | US | August 01, 2026 |
| 90th Percentile Sports Information Director Salary | $37 | US | August 01, 2026 |
A sports information director is a type of public relations worker who provides statistics, team and player notes and other information about a college or university's sports teams to the news media and general public. Abbreviated "SID," sports information directors often have varying titles, such as media relations director, director of athletics communications, and communications director. SIDs are generally responsible for a number of external publicity efforts by an athletics department. This ranges from updating and maintaining the content on the school's athletics website and social med...
Source: Wikipedia (as of 04/17/2019). Read more from Wikipedia
See user submitted job responsibilities for Sports Information Director.
3 + years experience
Associate's Degree
5 + years experience
Bachelor's Degree
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Core compensation
Includes base and short-term incentives
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