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Marketing Technology Salary in the United States

How much does a Marketing Technology make in the United States?

As of September 01, 2026, the average salary for a Marketing Technology in the United States is $84,734 per year, which breaks down to an hourly rate of $41.

However, a Marketing Technology's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $108,575
  • Majority Range (25th-75th percentile): $75,476 to $97,213
  • Entry-Level (10th percentile): $67,047
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Technology Salaries

A Marketing Technology's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how geographic location, education and company size can directly affect your earning potential.

How Do Marketing Technology Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Technologies. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $93,818.
  • California: $93,462.
  • Massachusetts: $92,216.

Top Paying Cities for Marketing Technologies

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $106,875
  • San Francisco: $105,705
  • Oakland: $103,477

What Skills Can Increase a Marketing Technology's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 12.5% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Academic Advising (Mentioned in 2.08% Job Postings): Academic advising is, according to the National Academic Advising Association, "a series of intentional interactions with a curriculum, a pedagogy, and a set of student learning outcomes. Academic advising synthesizes and contextualizes students' educational experiences within the frameworks of their aspirations, abilities and lives to extend learning beyond campus boundaries and timeframes."
  • Computer Science (Mentioned in 2.08% Job Postings): Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to practical disciplines.
Skills Demand Percentage
Leadership 12.5%
Academic Advising 2.08%
Computer Science 2.08%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Technology's salary.

  • Health Sciences: Can increase your salary by up to 19%.
  • Initiative: Can increase your salary by up to 14%.
  • Leadership: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Health Sciences $100,834
19%
Initiative $96,597
14%
Leadership $89,818
6%
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How Education impacts a Marketing Technology's Salary?

Your level of education can impact your salary potential. While many Marketing Technologies enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Marketing Technology with a Bachelor's Degree is between $76,220 and $87,045).

Marketing Technology Salaries by Degree Level

Typical Education for Marketing Technology
Degree Level % of user with this level of education
No Diploma 21.1%
High School 36.8%
Associates 42.1%
Bachelors 21.1%
Masters 36.8%
Doctorate 42.1%
View as Graph

Marketing Technology Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Technology's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$75,476
Average $84,734/year
$97,213
$6,290
Average $7,061/month
$8,101
$1,451
Average $1,630/week
$1,869
$36
Average $41/hour
$47
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $97,213 $8,101 $1,869 $47
Average $84,734 $7,061 $1,630 $41
25th Percentile $75,476 $6,290 $1,451 $36

Most common benefits for Marketing Technology

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Technology

Here are companies hiring for Marketing Technology and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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