Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a PR Specialist in Alabama is $71,829 per year, which breaks down to an hourly rate of $35.
However, a PR Specialist's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI Onboarding
Recruit with AI
PR Specialist Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $79,887 | $6,657 | $1,536 | $38 |
| Average | $71,829 | $5,986 | $1,381 | $35 |
| 25th Percentile | $66,162 | $5,514 | $1,272 | $32 |
BGrace Media - Birmingham, AL
Confidential - DENVER, CO
Agua Caliente Casinos - PALM SPRINGS, CA
Marriott - KANSAS, KS
A PR Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a PR Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Public Re... Level PR Specialist | $57,621 |
| PR Specia... Level PR Specialist | $71,236 |
| Public Re... Level PR Specialist | $89,453 |
| Public Re... Level PR Specialist | $111,496 |
| Public Re... Level PR Specialist | $125,889 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract PR Specialists. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For PR Specialist roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the MFG Nondurable and Energy & Utilities sectors offer the strongest compensation, at 40% above the average. In contrast, PR Specialist positions in Pharmaceuticals or Financial Services typically offer lower base pay, as these industries often view PR Specialist as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| MFG Nondurable | $100,560 | $48.0 | 40% |
| Energy & Utilities | $93,377 | $45.0 | 30% |
| Media | $89,786 | $43.0 | 25% |
| Aerospace & Defense | $86,195 | $41.0 | 20% |
| Telecom | $86,195 | $41.0 | 20% |
Understanding how a PR Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $79,887 | $6,657 | $1,536 | $38 |
| Average | $71,829 | $5,986 | $1,381 | $35 |
| 25th Percentile | $66,162 | $5,514 | $1,272 | $32 |
Ready to take the next step in your career? Browse thousands of current PR Specialist job openings on our job board. Use the search bar below to find your perfect match.
Great Wolf Lodge
TRAVERSE CITY, MI
Great Wolf Lodge | TRAVERSE CITY, MI
Great Wolf Resorts, a leader in family-focused entertainment and hospitality, is seeking a passionate and energetic Entertainment Specialist to bring life ... more
1 Day Ago
Marriott
KANSAS CITY, MO
Marriott | KANSAS CITY, MO
Marriott is seeking an Events Specialist to support Event Operations & Coordination within our Hospitality & Travel portfolio. In this role, you will plan,... more
1 Day Ago
CORA Physical Therapy
ATLANTIC BEACH, FL
CORA Physical Therapy | ATLANTIC BEACH, FL
CORA Physical Therapy seeks a Digital Health Specialist to drive innovation across our outpatient rehab clinics. In this role, you’ll implement and optimiz... more
1 Day Ago
CORA Physical Therapy
JACKSONVILLE, FL
CORA Physical Therapy | JACKSONVILLE, FL
CORA Physical Therapy seeks a Digital Health Specialist to drive innovation across our outpatient rehab clinics. In this role, you’ll implement and optimiz... more
1 Day Ago
CORA Physical Therapy
JULINGTON CREEK, FL
CORA Physical Therapy | JULINGTON CREEK, FL
CORA Physical Therapy seeks a Digital Health Specialist to drive innovation across our outpatient rehab clinics. In this role, you’ll implement and optimiz... more
1 Day Ago
CORA Physical Therapy
MARICAMP, FL
CORA Physical Therapy | MARICAMP, FL
CORA Physical Therapy seeks a Digital Health Specialist to drive innovation across our outpatient rehab clinics. In this role, you’ll implement and optimiz... more
1 Day Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
