Search Marketing Analyst Salary in the United States
How much does a Search Marketing Analyst make in the United States?
As of October 01, 2026, the average salary for a Search Marketing Analyst in the United States is $88,102 per year, which breaks down to an hourly rate of $42.
However, a Search Marketing Analyst's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $104,585
Majority Range (25th-75th percentile): $79,447 to $96,730
Key Factors That Influence Search Marketing Analyst Salaries
A Search Marketing Analyst's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location
and company size
can directly affect your earning potential.
How Experience Level Affects Search Marketing Analyst Salaries?
Experience is a primary driver of a Search Marketing Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
How Do Search Marketing Analyst Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Search Marketing Analysts. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $111,124
San Francisco: $109,907
Oakland: $107,591
San Jose, CA$111,124
San Francisco, CA$109,907
Oakland, CA$107,591
New York, NY$101,440
Paramus, NJ$100,207
Queens Village, NY$100,202
Passaic, NJ$100,119
Bergenfield, NJ$100,111
Stamford, CT$99,917
Huntington, NY$99,881
Newark, NJ$99,230
Bridgeport, CT$99,044
Vallejo, CA$98,869
New Brunswick, NJ$98,833
Petaluma, CA$98,780
Middlesex, NJ$98,613
Somerset, NJ$98,551
Santa Cruz, CA$98,437
Boston, MA$97,899
Monterey, CA$97,590
Seattle, WA$97,388
Santa Rosa, CA$97,371
Los Angeles, CA$97,344
Juneau, AK$97,115
Washington, DC$97,018
Orange, CA$96,705
Santa Ana, CA$96,472
Long Beach, CA$96,384
Anaheim, CA$96,366
Anchorage, AK$96,322
Santa Maria, CA$96,058
Everett, WA$96,040
Danbury, CT$95,730
Bremerton, WA$95,609
Tacoma, WA$95,292
New Suffolk, NY$95,290
Sacramento, CA$95,265
Santa Barbara, CA$95,168
Trenton, NJ$95,071
San Diego, CA$95,071
Brockton, MA$94,974
Fairbanks, AK$94,759
Lompoc, CA$94,534
Lowell, MA$94,463
Ventura, CA$94,446
Nashua, NH$94,428
Stockton, CA$94,419
Modesto, CA$93,776
Poughkeepsie, NY$93,582
Olympia, WA$93,415
Kennewick, WA$93,415
New Haven, CT$93,380
Lawrence, MA$93,063
Hartford, CT$92,974
Riverside, CA$92,957
New Bedford, MA$92,869
Richland, WA$92,869
Bakersfield, CA$92,745
San Bernardino, CA$92,710
New Britain, CT$92,701
Atlantic City, NJ$92,701
New London, CT$92,666
Norwich, CT$92,640
Portsmouth, NH$92,622
Boulder, CO$92,435
Portland, OR$92,314
Worcester, MA$92,305
Minneapolis, MN$92,032
Philadelphia, PA$91,908
Honolulu, HI$91,618
Saint Paul, MN$91,575
Vineland, NJ$91,556
Providence, RI$91,301
Chicago, IL$91,045
Bellingham, WA$90,939
Springfield, MA$90,869
Baltimore, MD$90,842
Chico, CA$90,622
Pittsfield, MA$90,384
Manchester, NH$90,217
Spokane, WA$89,829
Denver, CO$89,820
Albany, NY$89,406
Troy, NY$89,371
Nassau, NY$89,277
Schenectady, NY$89,186
Wilmington, DE$89,116
Burlington, VT$88,992
Salem, OR$88,957
Portland, ME$88,684
Yakima, WA$88,596
Rochester, MN$88,323
Reno, NV$88,279
Fresno, CA$88,279
Milwaukee, WI$88,199
Detroit, MI$88,111
Ann Arbor, MI$88,096
Allentown, PA$88,085
Colorado Springs, CO$87,935
Syracuse, NY$87,891
Carson City, NV$87,891
Houston, TX$87,768
Eugene, OR$87,724
Gary, IN$87,618
Springfield, OR$87,547
Bismarck, ND$87,530
Galveston, TX$87,468
Medford, OR$87,336
Fort Collins, CO$87,301
Concord, NH$87,257
Austin, TX$87,230
Mesa, AZ$87,045
Reading, PA$87,036
Phoenix, AZ$87,028
Dallas, TX$87,001
Saint Cloud, MN$86,917
Madison, WI$86,798
Utica, NY$86,561
Rochester, NY$86,420
Des Moines, IA$86,411
Raleigh, NC$86,402
Atlanta, GA$86,270
Battle Creek, MI$86,243
Salt Lake City, UT$86,217
Lancaster, PA$86,085
Harrisburg, PA$85,962
Kansas City, MO$85,873
Champaign, IL$85,856
Kansas City, KS$85,856
Fort Worth, TX$85,847
Columbus, OH$85,832
Boca Raton, FL$85,812
Pittsburgh, PA$85,776
Richmond, VA$85,741
Indianapolis, IN$85,724
Cleveland, OH$85,715
Las Vegas, NV$85,609
Cincinnati, OH$85,609
Petersburg, VA$85,477
Huntsville, AL$85,345
Lansing, MI$85,286
Lebanon, PA$85,274
Pueblo, CO$85,266
Appleton, WI$85,239
Buffalo, NY$85,204
Dayton, OH$85,177
Racine, WI$85,160
Charlotte, NC$85,151
Saint Louis, MO$85,125
York, PA$85,072
Elkhart, IN$85,072
Gastonia, NC$85,055
Billings, MT$85,034
Beaumont, TX$85,010
Lorain, OH$84,992
Benton Harbor, MI$84,975
Toledo, OH$84,957
Binghamton, NY$84,913
Rock Hill, SC$84,904
Rockford, IL$84,860
Springfield, IL$84,825
Elyria, OH$84,816
Fargo, ND$84,816
Flagstaff, AZ$84,755
Fort Lauderdale, FL$84,702
Duluth, MN$84,649
Miami, FL$84,649
Cheyenne, WY$84,587
Grand Forks, ND$84,587
Bangor, ME$84,393
Cedar Rapids, IA$84,296
Durham, NC$84,259
Louisville, KY$84,252
Grand Rapids, MI$84,235
Hialeah, FL$84,226
Casper, WY$84,103
Scranton, PA$83,997
New Orleans, LA$83,970
Virginia Beach, VA$83,962
Akron, OH$83,918
Peoria, IL$83,803
Sarasota, FL$83,785
Nashville, TN$83,724
Omaha, NE$83,724
Green Bay, WI$83,724
Baton Rouge, LA$83,680
Charleston, SC$83,662
Jamestown, NY$83,618
Davenport, IA$83,618
Tucson, AZ$83,574
Saint Petersburg, FL$83,521
Tampa, FL$83,503
Evansville, IN$83,451
Port Arthur, TX$83,451
Bradenton, FL$83,415
Santa Fe, NM$83,257
Orlando, FL$83,098
Clearwater, FL$83,072
Canton, OH$82,887
La Crosse, WI$82,887
Albuquerque, NM$82,834
Newport News, VA$82,825
High Point, NC$82,799
Ogden, UT$82,763
Corpus Christi, TX$82,693
Norfolk, VA$82,640
Laramie, WY$82,640
Rock Island, IL$82,587
Saginaw, MI$82,570
Jacksonville, FL$82,561
Salisbury, NC$82,543
Boise, ID$82,526
Moline, IL$82,481
Fort Myers, FL$82,455
Memphis, TN$82,437
Tulsa, OK$82,393
Waterloo, IA$82,341
Spartanburg, SC$82,252
Lincoln, NE$82,208
Fort Wayne, IN$82,191
Provo, UT$82,182
Cedar Falls, IA$82,076
San Antonio, TX$82,041
Greensboro, NC$82,006
South Bend, IN$81,997
Savannah, GA$81,900
Muskegon, MI$81,865
Birmingham, AL$81,856
Winston Salem, NC$81,813
Lake Charles, LA$81,600
Anderson, IN$81,583
Lexington, KY$81,556
Augusta, GA$81,530
Greenville, SC$81,530
Lima, OH$81,459
Wichita, KS$81,451
Tuscaloosa, AL$81,451
Columbia, SC$81,371
Springfield, OH$81,354
Asheville, NC$81,213
Bloomington, IN$81,151
Knoxville, TN$80,834
Shreveport, LA$80,825
Wilmington, NC$80,711
Roanoke, VA$80,711
Topeka, KS$80,552
Frankfort, KY$80,542
Oklahoma City, OK$80,482
Chillicothe, OH$80,446
Longview, TX$80,437
Melbourne, FL$80,429
Sioux Falls, SD$80,288
Mobile, AL$80,279
Terre Haute, IN$80,244
Altoona, PA$80,191
Amarillo, TX$80,129
Killeen, TX$80,103
Fayetteville, AR$80,032
Chattanooga, TN$80,006
Sioux City, IA$79,926
Idaho Falls, ID$79,909
Lynchburg, VA$79,838
Gainesville, FL$79,724
Portsmouth, OH$79,680
Little Rock, AR$79,662
Lafayette, LA$79,627
Youngstown, OH$79,627
Daytona Beach, FL$79,574
Clarksville, TN$79,565
Pensacola, FL$79,556
Temple, TX$79,550
Hopkinsville, KY$79,292
Erie, PA$79,275
Florence, SC$79,239
Charleston, WV$79,098
Great Falls, MT$79,054
Macon, GA$78,931
Tallahassee, FL$78,922
Fayetteville, NC$78,905
Waco, TX$78,887
Helena, MT$78,825
Pine Bluff, AR$78,792
Vincennes, IN$78,684
Lubbock, TX$78,649
Alamogordo, NM$78,596
Twin Falls, ID$78,517
Rapid City, SD$78,490
Jackson, MS$78,332
Huntington, WV$78,326
Greenville, MS$78,323
Parkersburg, WV$78,233
Montgomery, AL$78,217
Wichita Falls, TX$78,129
Springfield, MO$78,129
Biloxi, MS$78,085
Monroe, LA$77,997
Johnstown, PA$77,935
Sumter, SC$77,900
Columbus, GA$77,891
Pascagoula, MS$77,724
Abilene, TX$77,724
Kingsport, TN$77,495
Albany, GA$77,495
Gulfport, MS$77,468
Alexandria, LA$77,178
Fort Smith, AR$76,957
El Paso, TX$76,720
Las Cruces, NM$76,323
Harlingen, TX$76,099
Pocatello, ID$76,085
Florence, AL$75,971
Brownsville, TX$75,953
Mcallen, TX$75,768
Dothan, AL$75,645
Columbus, MS$75,121
Altus, OK$74,711
Lawton, OK$74,543
Pierre, SD$74,226
What Skills Can Increase a Search Marketing Analyst's Salary?
Demanded Skills for the Role:
Insight (Mentioned in 4.66% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Email Marketing (Mentioned in 3.79% Job Postings): Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
E- Commerce (Mentioned in 1.83% Job Postings): E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Search Marketing Analyst's salary.
Tableau: Can increase your salary by up to 11%.
Leadership: Can increase your salary by up to 6%.
Collaboration: Can increase your salary by up to 4%.
Search Marketing Analyst Salary by Industry: Top Paying Sectors
For Search Marketing Analyst roles, the industry you choose can affect earning potential
by as much as 40% (the gap between the highest and lowest paying industries).
Data shows that the Internet and Software & Networking
sectors offer the strongest compensation, at 18% above the average.
In contrast, Search Marketing Analyst positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay,
as these industries often view Search Marketing Analyst as a support function rather than a direct revenue driver.
The top paying industries for a Search Marketing Analyst
Understanding how a Search Marketing Analyst's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on October 01, 2026
$79,447
Average$88,102/year
$96,730
$6,621
Average$7,342/month
$8,061
$1,528
Average$1,694/week
$1,860
$38
Average$42/hour
$47
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$96,730
$8,061
$1,860
$47
Average
$88,102
$7,342
$1,694
$42
25th Percentile
$79,447
$6,621
$1,528
$38
Salaries of Jobs related to Search Marketing Analyst
Salaries for a Search Marketing Analyst can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $90,533 in 2023
to around $89,297 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Search Marketing Analyst salary trends,
.
Average Annual Salary of Search Marketing Analyst Over Time
$???
$90,533
$90,055
$89,297
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$90,533
2024
$90,055
2025
$89,297
2026
View More
2027
View More
Most common benefits for Search Marketing Analyst
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Search Marketing Analyst
Here are companies hiring for Search Marketing Analyst and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
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FAQ about Search Marketing Analyst
1. What industry pays the highest salary for Search Marketing Analyst?
The Internet industry offers the highest average compensation for Search Marketing Analyst roles,
with salaries approximately 18% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
