What are the main factors that influence a Search Marketing Manager's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Search Marketing Manager's salary?

A Search Marketing Manager's salary grows with experience: a Search Engine Optimization Specialist I (2-4 years)earns $81,756, a Search Engine Optimization Specialist II (4-7 years)earns $98,827, a Search Engine Optimization Specialist III (7+ years)earns $129,267, a Search Marketing Manager (7+ years)earns $121,300,

What are the highest paying states for a Search Marketing Manager?

Search Marketing Manager salary varies significantly by state. The top 3 highest paying states for Search Marketing Manager roles are District of Columbia $135,522, California $135,008, Massachusetts $133,209. These tech hubs typically pay 10-15% above the national average.

How much do different types of Search Marketing Manager roles make?

Salaries for Search Marketing Manager level roles vary by specialization: Search Engine Marketing Senior Manager: $154,623; Paid Search Marketing Manager: $127,209; Search Engine Optimization Marketing Manager: $123,583; Search Engine Marketing Manager: $115,749; Search Engine Marketing Specialist III: $89,524.

How do different companies affect a Search Marketing Manager's salary?

Company size, industry, and compensation structure create significant salary variations for Search Marketing Manager roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Search Marketing Manager Salary in the United States

How much does a Search Marketing Manager make in the United States?

As of August 01, 2026, the average salary for a Search Marketing Manager in the United States is $122,401 per year, which breaks down to an hourly rate of $59.

However, a Search Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $151,004
Majority Range (25th-75th percentile): $113,904 to $137,373
Entry-Level (10th percentile): $106,168

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Search Marketing Manager Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$137,373	$11,448	$2,642	$66
Average	$122,401	$10,200	$2,354	$59
25th Percentile	$113,904	$9,492	$2,190	$55

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Key Factors That Influence Search Marketing Manager Salaries

A Search Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Do Search Marketing Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Search Marketing Managers. For example, consider the average annual salaries in these key locations:

District of Columbia: $135,522.
California: $135,008.
Massachusetts: $133,209.

District of Columbia $135,522

California $135,008

Massachusetts $133,209

Washington $132,719

New Jersey $132,670

Alaska $132,499

Connecticut $130,810

New York $130,125

Hawaii $127,934

Rhode Island $126,905

Maryland $126,208

Minnesota $125,253

Colorado $124,886

Illinois $124,763

Oregon $124,298

Delaware $123,955

New Hampshire $123,740

Virginia $123,258

Pennsylvania $121,850

Nevada $121,140

North Dakota $120,908

Michigan $120,541

Wisconsin $120,406

Vermont $120,137

Texas $119,390

Maine $119,341

Arizona $119,268

Ohio $119,182

Georgia $118,056

Indiana $117,493

Wyoming $117,383

Utah $117,211

Iowa $117,138

Kansas $116,550

Louisiana $116,379

North Carolina $116,318

Missouri $116,293

Florida $115,816

Montana $115,559

Nebraska $115,314

Kentucky $115,179

South Carolina $114,690

Tennessee $114,384

Idaho $114,261

New Mexico $113,368

Oklahoma $113,172

Alabama $112,450

South Dakota $111,238

Arkansas $110,577

West Virginia $110,222

Mississippi $109,157

Top Paying Cities for Search Marketing Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $154,384
San Francisco: $152,694
Oakland: $149,476

San Jose, CA $154,384

San Francisco, CA $152,694

Oakland, CA $149,476

New York, NY $140,931

Paramus, NJ $139,218

Queens Village, NY $139,212

Passaic, NJ $139,095

Bergenfield, NJ $139,084

Stamford, CT $138,815

Huntington, NY $138,765

Newark, NJ $137,860

Bridgeport, CT $137,602

Vallejo, CA $137,358

New Brunswick, NJ $137,309

Petaluma, CA $137,236

Middlesex, NJ $137,003

Somerset, NJ $136,918

Santa Cruz, CA $136,759

Boston, MA $136,012

Monterey, CA $135,582

Seattle, WA $135,302

Santa Rosa, CA $135,278

Los Angeles, CA $135,241

Juneau, AK $134,923

Washington, DC $134,788

Orange, CA $134,352

Santa Ana, CA $134,029

Long Beach, CA $133,907

Anaheim, CA $133,882

Anchorage, AK $133,821

Santa Maria, CA $133,454

Everett, WA $133,429

Danbury, CT $132,998

Bremerton, WA $132,830

Tacoma, WA $132,389

New Suffolk, NY $132,386

Sacramento, CA $132,352

Santa Barbara, CA $132,218

Trenton, NJ $132,083

San Diego, CA $132,083

Brockton, MA $131,948

Fairbanks, AK $131,648

Lompoc, CA $131,336

Lowell, MA $131,237

Ventura, CA $131,214

Nashua, NH $131,189

Stockton, CA $131,177

Modesto, CA $130,284

Poughkeepsie, NY $130,014

Olympia, WA $129,782

Kennewick, WA $129,782

New Haven, CT $129,733

Lawrence, MA $129,292

Hartford, CT $129,170

Riverside, CA $129,145

New Bedford, MA $129,023

Richland, WA $129,023

Bakersfield, CA $128,852

San Bernardino, CA $128,803

New Britain, CT $128,790

Atlantic City, NJ $128,790

New London, CT $128,741

Norwich, CT $128,705

Portsmouth, NH $128,680

Boulder, CO $128,421

Portland, OR $128,252

Worcester, MA $128,240

Minneapolis, MN $127,860

Philadelphia, PA $127,689

Honolulu, HI $127,285

Saint Paul, MN $127,226

Vineland, NJ $127,199

Providence, RI $126,844

Chicago, IL $126,489

Bellingham, WA $126,342

Springfield, MA $126,244

Baltimore, MD $126,208

Chico, CA $125,902

Pittsfield, MA $125,571

Manchester, NH $125,339

Spokane, WA $124,800

Denver, CO $124,788

Albany, NY $124,213

Troy, NY $124,164

Nassau, NY $124,033

Schenectady, NY $123,907

Wilmington, DE $123,809

Burlington, VT $123,637

Salem, OR $123,588

Portland, ME $123,209

Yakima, WA $123,086

Rochester, MN $122,707

Reno, NV $122,646

Fresno, CA $122,646

Milwaukee, WI $122,536

Detroit, MI $122,413

Ann Arbor, MI $122,392

Allentown, PA $122,377

Colorado Springs, CO $122,168

Syracuse, NY $122,107

Carson City, NV $122,107

Houston, TX $121,936

Eugene, OR $121,875

Gary, IN $121,728

Springfield, OR $121,630

Bismarck, ND $121,605

Galveston, TX $121,520

Medford, OR $121,336

Fort Collins, CO $121,287

Concord, NH $121,226

Austin, TX $121,189

Mesa, AZ $120,932

Reading, PA $120,920

Phoenix, AZ $120,908

Dallas, TX $120,871

Saint Cloud, MN $120,753

Madison, WI $120,589

Utica, NY $120,259

Rochester, NY $120,063

Des Moines, IA $120,051

Raleigh, NC $120,039

Atlanta, GA $119,855

Battle Creek, MI $119,818

Salt Lake City, UT $119,782

Lancaster, PA $119,598

Harrisburg, PA $119,427

Kansas City, MO $119,304

Champaign, IL $119,280

Kansas City, KS $119,280

Fort Worth, TX $119,268

Columbus, OH $119,247

Boca Raton, FL $119,219

Pittsburgh, PA $119,170

Richmond, VA $119,121

Indianapolis, IN $119,096

Cleveland, OH $119,084

Las Vegas, NV $118,937

Cincinnati, OH $118,937

Petersburg, VA $118,753

Huntsville, AL $118,570

Lansing, MI $118,488

Lebanon, PA $118,472

Pueblo, CO $118,460

Appleton, WI $118,423

Buffalo, NY $118,374

Dayton, OH $118,337

Racine, WI $118,313

Charlotte, NC $118,301

Saint Louis, MO $118,264

York, PA $118,190

Elkhart, IN $118,190

Gastonia, NC $118,167

Billings, MT $118,138

Beaumont, TX $118,105

Lorain, OH $118,080

Benton Harbor, MI $118,056

Toledo, OH $118,031

Binghamton, NY $117,970

Rock Hill, SC $117,958

Rockford, IL $117,897

Springfield, IL $117,848

Elyria, OH $117,835

Fargo, ND $117,835

Flagstaff, AZ $117,750

Fort Lauderdale, FL $117,676

Duluth, MN $117,603

Miami, FL $117,603

Cheyenne, WY $117,517

Grand Forks, ND $117,517

Bangor, ME $117,248

Cedar Rapids, IA $117,113

Durham, NC $117,062

Louisville, KY $117,052

Grand Rapids, MI $117,028

Hialeah, FL $117,015

Casper, WY $116,844

Scranton, PA $116,697

New Orleans, LA $116,660

Virginia Beach, VA $116,648

Akron, OH $116,587

Peoria, IL $116,428

Sarasota, FL $116,403

Nashville, TN $116,318

Omaha, NE $116,318

Green Bay, WI $116,318

Baton Rouge, LA $116,256

Charleston, SC $116,232

Jamestown, NY $116,171

Davenport, IA $116,171

Tucson, AZ $116,110

Saint Petersburg, FL $116,036

Tampa, FL $116,012

Evansville, IN $115,938

Port Arthur, TX $115,938

Bradenton, FL $115,889

Santa Fe, NM $115,669

Orlando, FL $115,449

Clearwater, FL $115,412

Canton, OH $115,155

La Crosse, WI $115,155

Albuquerque, NM $115,081

Newport News, VA $115,069

High Point, NC $115,032

Ogden, UT $114,983

Corpus Christi, TX $114,886

Norfolk, VA $114,812

Laramie, WY $114,812

Rock Island, IL $114,739

Saginaw, MI $114,714

Jacksonville, FL $114,702

Salisbury, NC $114,677

Boise, ID $114,653

Moline, IL $114,592

Fort Myers, FL $114,555

Memphis, TN $114,531

Tulsa, OK $114,469

Waterloo, IA $114,396

Spartanburg, SC $114,274

Lincoln, NE $114,212

Fort Wayne, IN $114,188

Provo, UT $114,176

Cedar Falls, IA $114,029

San Antonio, TX $113,980

Greensboro, NC $113,931

South Bend, IN $113,919

Savannah, GA $113,784

Muskegon, MI $113,735

Birmingham, AL $113,723

Winston Salem, NC $113,663

Lake Charles, LA $113,368

Anderson, IN $113,343

Lexington, KY $113,307

Augusta, GA $113,270

Greenville, SC $113,270

Lima, OH $113,172

Wichita, KS $113,160

Tuscaloosa, AL $113,160

Columbia, SC $113,050

Springfield, OH $113,025

Asheville, NC $112,829

Bloomington, IN $112,744

Knoxville, TN $112,303

Shreveport, LA $112,291

Wilmington, NC $112,132

Roanoke, VA $112,132

Topeka, KS $111,911

Frankfort, KY $111,898

Oklahoma City, OK $111,813

Chillicothe, OH $111,764

Longview, TX $111,752

Melbourne, FL $111,740

Sioux Falls, SD $111,544

Mobile, AL $111,532

Terre Haute, IN $111,483

Altoona, PA $111,409

Amarillo, TX $111,324

Killeen, TX $111,287

Fayetteville, AR $111,189

Chattanooga, TN $111,152

Sioux City, IA $111,042

Idaho Falls, ID $111,018

Lynchburg, VA $110,920

Gainesville, FL $110,761

Portsmouth, OH $110,699

Little Rock, AR $110,675

Lafayette, LA $110,626

Youngstown, OH $110,626

Daytona Beach, FL $110,553

Clarksville, TN $110,540

Pensacola, FL $110,528

Temple, TX $110,520

Hopkinsville, KY $110,161

Erie, PA $110,136

Florence, SC $110,087

Charleston, WV $109,892

Great Falls, MT $109,830

Macon, GA $109,659

Tallahassee, FL $109,647

Fayetteville, NC $109,622

Waco, TX $109,598

Helena, MT $109,512

Pine Bluff, AR $109,466

Vincennes, IN $109,316

Lubbock, TX $109,267

Alamogordo, NM $109,194

Twin Falls, ID $109,084

Rapid City, SD $109,047

Jackson, MS $108,827

Huntington, WV $108,818

Greenville, MS $108,814

Parkersburg, WV $108,690

Montgomery, AL $108,668

Wichita Falls, TX $108,545

Springfield, MO $108,545

Biloxi, MS $108,484

Monroe, LA $108,362

Johnstown, PA $108,276

Sumter, SC $108,227

Columbus, GA $108,215

Pascagoula, MS $107,982

Abilene, TX $107,982

Kingsport, TN $107,664

Albany, GA $107,664

Gulfport, MS $107,627

Alexandria, LA $107,223

Fort Smith, AR $106,917

El Paso, TX $106,587

Las Cruces, NM $106,036

Harlingen, TX $105,725

Pocatello, ID $105,706

Florence, AL $105,546

Brownsville, TX $105,522

Mcallen, TX $105,265

Dothan, AL $105,093

Columbus, MS $104,366

Altus, OK $103,796

Lawton, OK $103,563

Pierre, SD $103,123

Search Marketing Manager Salary by Industry: Top Paying Sectors

For Search Marketing Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 20% above the average. In contrast, Search Marketing Manager positions in Transportation or Software & Networking typically offer lower base pay, as these industries often view Search Marketing Manager as a support function rather than a direct revenue driver.

The top paying industries for a Search Marketing Manager

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Aerospace & Defense	$146,881	$71.0	20%
Business Services	$146,881	$71.0	20%
Construction	$146,881	$71.0	20%
Energy & Utilities	$146,881	$71.0	20%
Healthcare	$146,881	$71.0	20%

Search Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Search Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

$113,904

Average $122,401/year

$137,373

$9,492

Average $10,200/month

$11,448

$2,190

Average $2,354/week

$2,642

$55

Average $59/hour

$66

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$137,373	$11,448	$2,642	$66
Average	$122,401	$10,200	$2,354	$59
25th Percentile	$113,904	$9,492	$2,190	$55

Salaries of jobs related to Search Marketing Manager

Salary Trends for Search Marketing Manager

Salaries for a Search Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $121,751 in 2023 to around $121,341 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Search Marketing Manager salary trends, .

Average Annual Salary of Search Marketing Manager Over Time

2022

$???

2023

$121,751

2024

$121,924

2025

$121,341

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$121,751
2024	$121,924
2025	$121,341
2026	View More
2027	View More

Most common benefits for Search Marketing Manager

Social Security

401(k)

Disability

Healthcare

Pension

Time Off (days)

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FAQ about Search Marketing Manager

1. What industry pays the highest salary for Search Marketing Manager?

The Aerospace & Defense industry offers the highest average compensation for Search Marketing Manager roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

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