How to Become a Public Relations Manager
Step 1: Understand the job description and responsibilities of a Public Relations Manager
What does a Public Relations Manager do?
A Public Relations Manager develops and implements policies and procedures for the public relations department. Maintains favorable public image for employer or client by communicating programs, accomplishments, and/or points of view. Being a Public Relations Manager evaluates all forms of communications before release to ensure accuracy and appropriateness of message and authorizes release. Prepares and distributes news releases, fact sheets, scripts, etc. to media outlets. Additionally, Public Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Public Relations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Public Relations Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
The job of a PR manager usually involves both generating positive publicity and managing negative publicity.
A PR manager may have a number of different duties, depending on the nature of the job.
Such a manager may be responsible for obtaining press releases to announce the launch of a new project or to inform the world of a new initiative.
A public relations manager may also be responsible for generating interest on behalf of newspapers or other media outlets to carry the story.
PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view.
Step 2: Learn best tips to become a Public Relations Manager
Best tips for those who want to become a Public Relations Manager
Here are some tips to become a Public Relations Manager.
Don’t sit and hope to get a response; be proactive and reach out to the hiring manager.
Congrats! Now make sure you know what you are talking about.
Thank you notes aren’t just for thank yous.
Identify What Makes News (Newsworthy).
Determine your public relations goals.
Step 3: View best colleges and universities for Public Relations Manager
Best colleges and universities for Public Relations Manager
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Public Relations Manager
Is being a Public Relations Manager Worth it?
Junior Communications Manager (f/m/x)Junior Communications Manager (f/m/x)TourlaneBerlin, GermanyVor 3 Wochen.
PR & Corporate Communication Manager (m/w/d)PR & Corporate Communication Manager (m/w/d)KontistBerlin, DEVor 2 Wochen.
Communications Manager (DACH)Communications Manager (DACH)RevolutBerlin, DEVor 4 Wochen.
Communications Manager - EuropeCommunications Manager - EuropeThe Story MobBerlin, GermanyVor 1 Woche.
Jobs – Manager Kommunikationswesen Jobs – Manager Kommunikationswesen 79 freie Stellen.
Step 5: Prepare relevant skills for being a Public Relations Manager
What skills do you need to be a Public Relations Manager?
This role is not a beginner's role, as such, there are many skills required. It is vital to the role to command: Crisis Communications, Media Relations, Public Relations, Public Speaking. For this position, you need to be experienced with: Public Relations (PR) Software. Management isn't easy, if it were, everyone would have the competenticies to execute the role with success.
The ability to multitask, prioritize and provide exceptional customer service are also essential for public relations managers.
They need attention to detail, creative thinking and the ability to work under pressure – public relations managers are often on tight deadlines to respond to reporters or deliver messages in a timely manner.
Most employers hiring for public relations managers look for professionals with five or more years of public relations experience, whether that’s in an agency or corporate setting.
The top skills for include public relations, marketing communications, social media marketing, event planning, and media relations.
To be successful as a Public Relations Manager you must keep abreast of industry trends and have excellent communication skills.
Step 6: View average salary for Public Relations Manager
How much does a Public Relations Manager make?
The average salary range for a Public Relations Manager is from $98,111 to $128,651. The salary will change depending on your location, job level, experience, education, and skills.
- View average salary for the United States
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Average salary for Public Relations Manager jobs
- Public and Media Relations Manager
- Public and Community Relations Manager
- Public Relations Specialist I
- Public Relations Specialist II
- Public Relations Specialist III
- Public Relations Specialist IV
- Entry Public Relations Specialist
- Public Relations Representative I