SEO Content Executive

Humanforce's vision is to make work easier and life better for frontline and flexible workforces.  

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centred, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Payroll, and Wellbeing.   

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30 countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.  

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the world's talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.  

You are a passionate wordsmith with a flair for SEO. If you thrive on crafting compelling content that not only resonates with audiences but also ranks high in search results, this is the perfect opportunity for you. 

In this role, you'll have the chance to work with talented professionals who share your enthusiasm for the written word and creating impactful digital experiences. Your mission is to enhance our online presence through strategic content creation that drives engagement and conversions.  

Please note we are only accepting applications based in Australia.

• Work closely with our Content Marketing Manager to craft SEO-friendly written content, such as blogs, articles, and landing pages, to boost Humanforce's visibility and ranking in Google search results. 
• Partner with our SEO Specialist to implement the SEO strategy, focusing on both on-page and off-page initiatives to enhance our organic search rankings. 
• Perform in-depth keyword research to pinpoint target keywords and optimise website content accordingly. 
• Engage in link building initiatives to strengthen the backlink profile of Humanforce's websites. 
• Stay abreast of industry developments, search engine algorithm changes, and SEO best practices. 
• Work with the wider marketing team to weave SEO strategies into our digital marketing efforts. 

• A degree in Business, Marketing, or Communications/Journalism. 
• At least 2-3 years of experience in a similar role within a SaaS company (experience in other industries is also welcome!) or experience in an agency focusing on SEO copywriting and general SEO strategies for clients. 
• Demonstrated hands-on experience with essential aspects of content, technical, and on-page SEO strategies.  
• A solid grasp of digital marketing principles and how SEO contributes to enhancing organic traffic and overall website performance. 
• Comprehension of the distinctions between SEM and SEO, along with the unique contributions each makes to a comprehensive marketing strategy. 
• Outstanding written and verbal communication skills; ideally, some experience crafting short-form content (like blogs) based on detailed briefs. 
• Keen attention to detail. 
• Intermediate proficiency using SEO tools such as Semrush, Ahrefs, and Google Suite (Analytics, Tag Manager, Search Console, etc.). 
• Ability to work independently while being comfortable reaching out for assistance when necessary. 
• Strong problem-solving and critical thinking skills, with the ability to exercise sound judgment and function efficiently in a fast-paced environment. 
• Exceptional organisational and time management skills, with the ability to work on multiple projects simultaneously. 
• Adeptness in conducting research and sourcing information (using Google, etc.). 
• Results-oriented mindset. 

• Familiarity with the HR or workforce management software landscape is an awesome bonus but not mandatory. 

• We are bold   

• We are all in   

• We are customer obsessed   

• We do what we say  

• We are good humans   

We are passionate about people making their own decisions about where and when they work. Our aim is to facilitate hybrid working (mix of in the office and from home) where possible to support our people to be effective, empowered, and productive to achieve both their career and personal goals. Because we recognise that working flexibly means different things to different people, flexible working exists in many forms.  

• A flexible working environment   

• The opportunity to be part of a fast-growing tech company    

• A focus on development with access to Go1 learning    

• Paid parental leave and Quarterly Wellbeing Days    

• Employee talent referral scheme (know great people, be rewarded)   

• A fun and friendly culture working with passionate and talented people    

• A work environment where you can genuinely improve the world of work!  

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.     

We are a 2024 Circle Back Initiative Employer and commit to respond to every applicant