Adobe Consultant

• Platform Management: Oversee the implementation, configuration, and optimization of Adobe Experience Platform, Adobe Journey Optimiser, Workfront, and Adobe Campaign.
• Integration Leadership: Lead the integration of marketing technologies with other enterprise systems (Snowflake, SAS Marketing Automation, Analytics).
• Team Leadership: Manage and mentor a team of MarTech specialists, developers, and analysts.
• Strategy Development: Develop and execute MarTech strategies that align with business goals and enhance customer journeys. Have the ability to transform business requirements into technical specifications. Design/architect custom campaign data model based on requirements. Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.- Stakeholder Collaboration: Work closely with marketing, IT, and other business units to understand requirements and deliver effective solutions.
• Performance Analysis: Monitor and analyze the performance of marketing technologies, identifying opportunities for improvement and implementing solutions. Be able to provide recommendations on performance consideration for running large, bulk campaigns. Be familiar with the other marketing automation platform with experience migrating to Adobe Campaign suite. As a Campaign Architect you will be expected to work with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols. You will develop and implement standard digital analytics tools, including Adobe Analytics and Campaign.
• Training and Development: Conduct training sessions for end-users and team members to ensure effective use of marketing technologies.

Essential Skills:

• Strategic Thinking: Strong strategic planning and execution skills.
• Communication: Excellent verbal and written communication skills.- Problem
• Solving: Strong analytical and problem-solving abilities.
• Customer-Centric: Focus on enhancing customer experience through technology.

Technical Skills:

• At least 3 years experience with Architect Adobe Campaign v6/v7/Standard
• At least 3 years to have technical hands-on experience on the Adobe Campaign
• At least 3 years of Integration experience integrating through API/Batch/FDA
• At least 2 years hands on experience SQL (Oracle / SQL Server /PostgreSQL)
• At least 2 years hands on experience Programming experience(Javascript / Java / VB / C# / PHP)
• At least 2 years hands on experience working on Interaction server
• At least 2 years hands on experience working on Message Centero Well versed with marketing operations, email deliverability
• At least 1- 2 years working experience with other Adobe experience products including Analytics, Audience Manager , Target, RTCDP
• Education: Bachelor or Master's degree in Computer Science, Information Technology, Marketing, or a related field.
• Experience: Minimum 10 years of experience in MarTech, with at least 5years in a Architect/Lead roles.- Certifications: Relevant technical certifications are preferred.