Director, Go-To-Market

Location:

Toronto

Address

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title

Director, Go-To-Market

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview

About The Role:

• Responsible for end-to-end product GTM including cross-functional interdependencies to “connect the dots” and challenge functions in their strategic thinking
• Build and execute strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets, pre-, in-, and post-season
• Cross functionally guides step by step every stage of the product launch process from research and development  to release,  across sales, marketing and product development
• Drive adherence to the GTM calendar and key milestones across teams including ensuring timely decision-making and a high degree of preparation with teams
• Analyze data and track metrics across processes via dashboard to drive improved business outcomes
• Oversee special activations from concept to execution, working closely with local and global stakeholders
• Ensure all key milestones and deliverables are up-to-date with each updated seasonal calendar
• Proactively seek out solutions to potential cross-functional issues that may affect the calendar, process, and organization
• Drives the problem-solving process: frames problems, guides analytical modeling, and through analysis provides insights into solutions
• Communicate and escalate progress, wins, and pain points along the GTM process to senior leadership, providing strategic recommendations
• Plays a lead role in cross-functional meetings and facilitates handoffs of key inputs between milestones
• Champions the pipeline of innovation to test and monetize new products
• Conduct post-mortem/hindsight sessions to discuss any recommendations for GTM in the next season
• Set key performance indicators (KPIs) and monitor the success of the GTM strategy
• Conduct research to identify trends, customer needs, and competitive positioning to inform strategies
• Develop materials: support and partner with cross-functional stakeholders in preparing materials for GTM milestones and plan development
• Ensure smooth communication with regional teams on product development and major launches
  
  

About You

• 5-10 plus years’ experience in project management, change management and project planning, preferably in a retail / fashion environment, strategy consulting company, or banking environment
• Prior experience managing GTM process, calendars (PLM experience a plus)
• Experience working in a team-oriented, cross-functional, collaborative environment.
• Range planning / Merchandising experience preferred
• Consumer-centric process improvement
• Ability to hold teams and individuals accountable to delivery
• Product-oriented – is passionate about product
• Clear communicator – can synthesize data and contextualize ideas for sharing with others
• Collaborative – able to partner with other functions/business leaders on complex problems and business issues
• Intellectually curious – has a passion for business and apparel/fashion, enjoys solving problems
• Action-oriented – enjoys translating recommendations into actions
  
  

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow
  
  

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.