Manager, Brand and content - 15-month contract

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are– here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

About the role

Manager, Brand and content (Toronto, Montreal or Newfoundland) 15-month contract

You are a leader who enjoys working with motivated people, with a human management team that encourages questioning the status quo, as well as in a competitive industry that requires you to be agile and innovative? Then this position is for you!

This strategic role consists of assuming the leadership of resources and mandates related to brand, mass marketing and content strategy at the national level. The successful candidate will be responsible for developing and implementing the various advertising, promotional, content and sponsorship projects that will allow the brand to achieve its business objectives. By working closely with the various internal teams, he/she will play a key role in developing business plans and go-to-market strategies for all our priority markets for belairdirect. The chosen candidate will have to demonstrate leadership and be an effective manager for his team.
This position reports directly to the Senior Marketing Director Direct Distribution

What you’ll do here:

• Lead and supervise all of our campaigns, all channels combined; all while ensuring consistency with the brand.

• Work at developing brand positioning, value propositions and messages grid that resonate with our target groups.

• Support the team in achieving ambitious goals by ensuring a pleasant working environment.

• Play an essential role as coach and ambassador of the marketing team.

• Implement our marketing plans, both in terms of budget and results analysis.

• Maintain the relationship with our partner agencies: creation and media. Keep them up to date with the challenges and successes of the company and guide them adequately in the development of impactful strategies and tactics that contribute to the success of our brand.

• Renew the contracts with our partners.

• Contribute to strategic marketing discussions as well as at corporate level in order to constantly optimize our marketing strategies.

• Accountable for the results and objectives to be achieved in addition to respecting budgets and optimizing them in order to maximize our performance.

• Deliver presentations to all levels of the company hierarchy

What you bring to the table:

• Bachelor's degree in business administration (B.A.A.) or any other equivalent or higher degree

• 5-10 years of marketing experience with at least 3 years in a management position and staff coaching

• Be a positive agent of change and have a developed sense of initiative

• Efficient and resilient: can lead several initiatives simultaneously, manage pressure well and knows how to prioritize

• Results oriented and demonstrates superior project and people management abilities

• Concern for quality and accuracy

• Autonomous and proactive: knows how to take advantage of a given situation

• Has a sense of responsibility: can take charge of projects and is accountable for activities under his direction

• Positive leader

• Bilingualism, written and spoken - Need to interact on a regular basis with an English-speaking clientele and colleagues across the country.

What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Click here to review other important information about the hiring process, including background checks, internal candidates, and eligibility to work in Canada.

If you are an employee of Intact or belairdirect, please apply for this role on Contact People.