DIGITAL MARKETING POSITION (2024)
ABOUT US:
Maurya’s Craft Bar & Kitchen is a premium casual restaurant that has been operating in downtown Kamloops for 20 years. Our food and craft cocktails are inspired by the regional cuisine of our hometown of Lucknow, India and paired with Canadian comforts for a one-of-a-kind experience. Our vision is to provide a 5-star experience, where every guest will leave feeling like a celebrity.
JOB DESCRIPTION:
We’re seeking a Part-Time Digital Marketing Specialist, located in Kamloops BC, to work onsite and help us expand and enhance the online reach and customer base for Maurya’s Craft Bar & Kitchen through marketing campaign management and digital advertising.
This position may have full-time availability depending on performance & seasonality.
Wage – Between $16.75 to $19 per hour, based on experience.
WHAT YOU’LL DO:
Digital Marketing Responsibilities:
1. Social Media Platforms:
Plan, create, execute, and analyze social media strategies and marketing campaigns for Email, Facebook, Instagram, Twitter, TikTok, LinkedIn, Google Business and TripAdvisor. Create content and maintain regular posts via social media calendar. Engage with our social media audience and the Kamloops community.
2. Digital Marketing:
Develop and manage digital campaigns running on META, based on a data-driven approach.
Understand Ads Management (META) to create and edit ads, track their performance and manage ad budgets and schedules.
Continuously improve by analyzing the appropriate social data, metrics, insights, and best practices and then acting on the results.
3. Content Management System:
Research, plan, create and produce content related to the restaurant (subtle contemporary Indian touches with a Canadian-focused perception) and hospitality industry.
Excellent writing, editing (photo, video, text), presentation and communication skills.
Create calendars and schedules on platforms like Later or META (Facebook ads).
4. CRM:
Monitor and update our CRM platform.
5. Content Creation - Digital Design Platform:
✔ Create visuals using our branding guidelines for social media posts. Research, plan, create and produce high-quality images (visual portfolio) of dishes and cocktails to create social media posts.
✔ Create social media posts using platforms like Adobe Creative Cloud Express and Canva.
✔ Knowledge of graphics editors and design programs such as Canva, Adobe Illustrator, Adobe Photoshop, InDesign and Adobe Premiere Pro, will be considered an asset.
6. SEO Strategy:
Develop a strategy to boost Maurya’s Craft Bar & Kitchen presence in relevant online search results.
Knowledge of Google Analytics.
Other Responsibilities:
1. Collaborate with the Management Team to coordinate actions and meet marketing goals.
2. Other light administrative duties, if required.
3. Attend outdoor events for PR and brand reputation improvement.
WHAT YOU’LL NEED:
✔ Knowledge about the Kamloops area.
✔ Interest and experience in social media and online advertising.
✔ Interest in SEO strategy.
✔ Knowledge on running Facebook/ Instagram PAID Ads, Facebook's Ads Manager Interface, Meta, and Google Ads, considered an asset.
✔ Self-starter who has a desire to learn, grow and excel in their role.
✔ Excited to thrive in a dynamic environment.
✔ Collaboration and Teamwork: Work well with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs.
✔ Open Communication: Clearly conveys thoughts, both written and verbal, listening attentively and asking questions for clarification and understanding.
✔ Strong English Language comprehension. Must be able to communicate clearly in both written and oral English language.
✔ Commitment to Results: Consistently achieves results, demonstrating high performance and challenging self and others to deliver results.
✔ Priority Setting: Focuses time/energy on the most critical issues/opportunities. Clearly understand how to assess the importance of tasks and decisions.
WHO YOU ARE:
Tenacious. You are determined to succeed and motivated by the success of customers, colleagues and the community. We always aim to be a 5-star restaurant as per our vision.
✔ Motivated. You are constantly learning and seeking ways to make things better.
✔ Outgoing, friendly and able to start conversations with strangers both in person and online.
✔ Conscientious. You keep your promises, commit to others seriously, and have strong integrity.
✔ Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
EDUCATION:
✔ Bachelors in communication, Marketing, Business, and/or Public Relations.
✔ Proficient in both written and oral English communication.
The candidate must meet the following eligibility criteria:
Be a youth worker between 18-30 years old. (this is required qualify for a wage subsidy)
Participants must be Canadian citizens, permanent residents, or refugees with the right to work in Canada.
Not have previously benefited from a completed Boost Your Business Technology Work Placement.
Youth having previously participated in a CDAP Stream 1 – Grow Your Business Online placements are eligible.
Job Types: Full-time, Part-time
Salary: $16.75-$19.00 per hour
Expected hours: 15 – 40 per week.
Benefits:
Discounted food
Store discount.
French not required.
Schedule:
Day shift
Evening shift
Monday to Friday
Morning shift
Job Types: Full-time, Part-time
Salary: $16.75-$19.00 per hour
Expected hours: 15 – 40 per week
Benefits:
Flexible Language Requirement:
Schedule:
Application question(s):
Be a youth worker between 18-30 years old. (this is required qualify for a canadian government program)
Participants must be Canadian citizens, permanent residents, or refugees with the right to work in Canada.
Not have previously benefited from a completed Boost Your Business Technology Work Placement. Youth having previously participated in a CDAP Stream 1 – Grow Your Business Online placements are eligible.
Do you have experince using Facebook ads manager interface and running paid facebook/instgram ads? Yes or no, please justify & explain your experince.
Do you have experince using Photoshop, Indesign, Illustrator? Yes or no, please justify & explain your experince.
Work Location: In person
Stef's Painting, Port Moody, BC
TELUS Operations, Manager Performance Enablement - TELUS Digital
TELUS Digital -, Vancouver, BC