Lead Generation Specialist

Job Description and Duties

MARKETING MANAGER

WHAT WE DO

At Ready Group, we offer a variety of responsible strategies that support our clients in

getting financed and into a vehicle they want. Our lines of business include: Lead

Generations, Auto Finance, Auto Sales, Demolition, and Storage. Together we provide

our customers an unparalleled level of service encompassing all car purchasing needs.

We are a business in rapid expansion and are constantly looking for free thinking, hard

working and creatively driven people to join our Ready family. Excellent customer

service is our business and our people are what make it all happen.

WHO WE ARE LOOKING FOR

We are looking for a CREATIVE free-thinker who is not afraid of new challenges. The

type of individual who will thrive in the role of Marketing Manager at RC is someone who

grabs the bull by the horns. We are a dynamic and rapidly evolving business.

Deliverables, projects and timelines move very quickly as priorities fluctuate often. The

Marketing Manager needs to be able to turn on a dime and ADAPT to changing

demands.

RC is unique as it offers endless learning opportunities. We strongly encourage ideas

and project proposals. A successful Marketing Manager will not only bring forth a new

perspective but also show BOLDness in presenting and executing ideas.

The Marketing & Communication Department is responsible for RC “voice” externally

and internally. This includes and is not limited to internal communications, memos, all

social media platforms, website, print marketing, signage, etc. The Marketing Manager

will be expected to

LEAD and OVERSEE these channels which demand the ability to problem solve and

work independently.

If you are looking for a chance to leave your mark and truly see the impact of your work,

RC is the place for you! Opportunities are endless in this role, for those who are willing

to dream and create them.

RESPONSIBILITIES INCLUDE:

● Evaluating and optimizing marketing and pricing strategies.

● Analyzing market trends and preparing forecasts.

● Generating new business leads.

● Increasing brand awareness and market share.

● Coordinating marketing strategies with the sales department.

● Developing and managing the marketing department's budget.

● Overseeing branding, advertising, and promotional campaigns.

● Managing the marketing department's staff.

● Preparing and presenting Monthly, quarterly and annual reports to the Executive

Team.

● Promoting our brand at trade shows and major industry-related events.

● Keeping informed of marketing strategies and trends.

● Creation of video and image content for marketing channels

● Marketing campaign planning and execution

● Create marketing events

● Work in tandem with the sales department to establish email marketing campaigns

● Ensure the entire organization respects branding guidelines

● Create social media posts, promotional emails and other marketing communications

● Manage and update company database and customer relationship management

systems (CRM)

● Management of website SEO

● Prepare promotional materials and presentations

● Manage Google ad word account

● Manage social media accounts

● Manage social media ads

● This is primarily a work from home position however, the successful candidate will be

required to visit various locations to capture pictures/videos for marketing purposes

QUALIFICATIONS:

● Bachelor’s degree in marketing preferred

● 2 Years of Marketing Management experience

● Strong and effective verbal communication skills

● Proficient with the use of Google tools (Gmail, Google Doc, Google Sheet, Google

Form)

● Previous experience with the use of Canva, Adobe Creative Cloud (Photoshop,

Premier Pro) and social media management tools

● Basic photography, image and video editing, and graphic design skills

● In depth understanding of SEO and able to manage SEO performance as well as

introduce industry best practices

● Able to work in a deadline driven environment

● Able to use creativity and think outside the box

● Reliable transportation required.

COMPENSATION:

bonus

Job Type: Full-time

Salary: $60,000.00-$120,000.00 per year

Benefits:

● On-site parking

Schedule:

● Monday to Friday, Alternating Saturdays

Ability to commute/relocate:

● bank street ottawa , ON: reliably commute or plan to relocate before starting work

(preferred)

Education:

● Bachelor's Degree (preferred)

Experience:

● Marketing Management: 2 years (preferred)

Language:

● English (required)

Job Type: Full-time

Pay: $60,000.00-$120,000.00 per year

Benefits:

• Dental care
• Extended health care
• On-site parking
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• Secondary School (preferred)

Experience:

• Retail sales: 2 years (required)
• sales: 1 year (preferred)

Licence/Certification:

• Driving Licence (preferred)

Work Location: In person

Application deadline: 2024-03-18