Manager, Direct Marketing (Annual Giving)

Southlake Foundation is in search of a creative, highly motivated, data savvy, and results-driven annual giving expert to join our team as the Manager of Direct Marketing (Annual Giving). Reporting to the Director of Strategic Marketing Communications and Brand Development, the Manager of Direct Marketing will leverage their hands-on experience and demonstrated success in digital and direct marketing programs (including direct mail, lottery, memorials, and tribute programs) to grow revenue, acquire new donors, and drive retention. Your attention to detail, ability to manage multiple projects, and industry knowledge of annual giving best practices, will make you an incredible asset to our team. If you are looking for a purpose-filled opportunity and joyful organizational culture, Southlake Foundation might be the right fit for you!

Our Shared Purpose: Build healthier communities. Shape the future of healthcare.

Southlake Regional Health Centre Foundation
Since the inception of Southlake Foundation in 1980, more than $234 million has been raised in support of Southlake Regional Health Centre. Working with members of our communities, volunteers, our Southlake Family and our dedicated donors, Southlake Foundation will continue to support the most urgent needs of our hospital, including things like life-saving medical equipment, infrastructure upgrades and expansions, patient programs and staff education, all for the goal of providing leading edge care for patients and families, close to home. For more information visit: www.southlakefoundation.ca.


The Position
The Manager of Direct Marketing (Annual Giving)’s purpose at the Foundation is to successfully grow and retain the direct marketing portfolio. Annual Giving is a critical source of undesignated income for the Foundation. By fostering relationships with donors who give up to $5,000 annually, the Manager, Direct Marketing also helps develop a pipeline of potential donors for the Foundation’s Major Gifts and Planned Giving teams, cultivating donor loyalty across all segments and monthly giving.
This position will lead planning, strategy, and oversight of our direct marketing/annual giving programs, including: Direct Mail, Patient Mail, Online Giving (including Giving Tuesday and End-of-Year Campaigns), Lottery, Memorials, Hospital Family Giving, and Southlake Heroes/Grateful Patient Giving programs. This role requires a strategic, innovative thinker and leader with proven experience growing revenue through retention and acquiring new donors, through multi-channel acquisition, solicitation, and stewardship, as well as tactical executor who can use their technical skills and experience to complete tasks related to the function of the DM portfolio. The candidate should bring strong writing, project management and organizational skills, and the ability to pull and analyze data from a variety of sources (including: Raiser’s Edge, Luminate and Google Analytics) to drive decision-making throughout the year.
This role also manages and supports one direct report - the Officer, Annual Giving. Together, they will execute the annual operating plan of the Direct Marketing (aka Annual Giving) portfolio to achieve revenue and operating goals.