Brand Strategist:
Job Title: Brand Strategist
Role Overview: As a Brand Strategist, you will drive the development and execution of strategic initiatives that enhance our brand's presence and market position. You will collaborate closely with cross-functional teams to articulate and implement strategies that resonate with our target audience and drive engagement across various platforms.
Responsibilities:
● Conduct comprehensive market research to identify trends, insights, and opportunities within the fitness and wellness industry in India.
● Develop and execute brand positioning strategies that differentiate us in the competitive landscape.
● Collaborate with creative teams to ensure brand consistency and integrity across all communications.
● Create compelling brand narratives and messaging that resonate with our diverse audience.
● Monitor and analyze brand performance metrics to optimize strategies and campaigns.
● Stay informed about industry trends and consumer behavior to anticipate market shifts and opportunities.
Requirements:
● Proven experience as a Brand Strategist or similar role in the fitness, wellness, or lifestyle sector.
● Strong analytical skills with the ability to interpret data and consumer insights.
● Excellent communication and presentation skills, with a knack for storytelling.
● Creative thinker with a passion for health and wellness.
● Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
Benefits:
● Competitive salary and benefits package.
● Opportunities for professional growth and development.
● Flexible work environment with a focus on work-life balance.
● Impactful projects that contribute to promoting health and wellness in India.
Job Type: Full-time
Pay: ₹45,000.00 - ₹58,332.22 per month
Application Question(s):
Experience: