SEO Executive

Key Responsibilities:

1)Campaign Strategy and Planning:

• Collaborate with the marketing team to understand the organization's goals and target audience.

• Develop Google Ads strategies tailored to promote animal welfare awareness, adoption, fundraising, and related initiatives.

2)Campaign Implementation:

• Create and manage Google Ads campaigns, ad groups, and ad copy.

• Ensure ad messaging aligns with the organization's mission and values.

• Implement tracking and conversion mechanisms to measure campaign effectiveness.

3)Budget Management:

• Monitor and manage the daily and monthly ad budget effectively.

• Adjust bidding strategies to maximize the impact of available resources.

4)Keyword Management:

• Conduct keyword research to identify relevant keywords related to animal welfare, rescue, and advocacy.

• Manage keyword lists and negative keywords to improve campaign relevance.

5)Ad Performance Optimization:

• Continuously A/B test ad creative’s and landing pages to improve click-through rates and engagement.

• Optimize ad extensions and scheduling for better campaign performance.

• Implement and optimize remarketing campaigns to re-engage supporters.

6)Data Analysis and Reporting:

• Regularly monitor and analyze campaign performance using Google Analytics and Google Ads data.

• Generate reports summarizing key performance metrics and provide insights for improvement.

7)Quality Score Management:

• Focus on improving Quality Scores by enhancing ad relevance and landing page experience.

8)Advocacy and Outreach:

• Collaborate with the organization's advocacy and outreach teams to align advertising efforts with awareness and fundraising campaigns.

Qualifications:

• Bachelor's degree in marketing, advertising, communications, or a related field (preferred).

• Google Ads certification is highly desirable.

• Proven experience in managing successful Google Ads campaigns.

• A deep passion for animal welfare and advocacy.

• Proficiency in using Google Ads, Google Analytics, and other relevant advertising tools.

• Strong analytical skills and a data-driven approach.

• Excellent communication and collaboration skills

Job Types: Full-time, Part-time

Expected hours: 8 per week

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Morning shift
• Night shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Mohali district, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Preferred)
• Google Ad Specialist: 1 year (Preferred)

Language:

• Hindi (Preferred)

Work Location: In person

Expected Start Date: 01/09/2024