We are seeking a talented and experienced SEO Executive to join our team. The ideal candidate will have a strong background in search engine optimization and content creation, specifically within the e-commerce industry. This role is perfect for a detail-oriented individual who can combine technical SEO skills with the ability to write compelling, SEO-friendly content for blogs and web stories.
Key Responsibilities:
SEO Strategy and Execution:
Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our e-commerce platforms.
Conduct keyword research to guide content creation and optimize existing content.
Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and other relevant software.
Stay up-to-date with the latest SEO trends, algorithms, and best practice.
Content Creation:
Write high-quality, SEO-friendly content for blogs, web stories, product descriptions, and other digital content.
Collaborate with the marketing team to ensure content aligns with brand guidelines and marketing objectives.
Optimize content for search engines and ensure it is engaging, informative, and valuable to our audience.
On-Page and Off-Page Optimization:
Perform on-page optimization including meta tags, headers, URL structures, and image optimization.
Implement link-building strategies to improve domain authority and search rankings.
Conduct regular website audits to identify and resolve technical SEO issues.
E-commerce Focus:
Optimize product listings and category pages for search engines.
Work closely with the e-commerce team to enhance the user experience and increase conversion rates.
Analyze competitors’ SEO strategies and provide recommendations for improvement.
Requirements:
Proven experience as an SEO Executive, SEO Specialist, or similar role within the e-commerce industry.
Strong understanding of SEO principles, algorithms, and best practices.
Excellent content writing skills with the ability to create engaging, SEO-friendly content.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
Familiarity with content management systems (CMS) and e-commerce platforms.
Ability to work independently and collaboratively in a fast-paced environment.
Strong analytical and problem-solving skills.
Excellent communication and organizational skills.
Bachelor’s degree in Marketing, Communications, English, or a related field is preferred.
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