PPC Executive (1-3 yrs)

Job Title: PPC Expert

Shift Timings: 11 am to 8pm [Flexible]

About Us

We as Primotech are as an IT Global Solutions company. We’ve been delivering software development and IT projects from several big enterprises to small and medium-sized businesses. We blend agile methodologies with technical expertise to take business to the next level.

Position Overview:
We are seeking a highly skilled and experienced Senior PPC Expert with a strong background in SEO to join our team. The ideal candidate will be passionate about digital marketing, analytical, and results-oriented, with a proven track record of success in managing and optimizing PPC campaigns to drive traffic, leads, and conversions.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field. Advanced degree preferred.
• Proven experience (1-3 years) managing PPC campaigns across multiple platforms, with a track record of driving results and achieving ROI targets.
• Expert-level knowledge of Google Ads, Bing Ads, Facebook Ads, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data, analyze performance metrics, and make data-driven decisions.
• Excellent communication skills, with the ability to effectively present complex information and insights to stakeholders.
• Demonstrated ability to develop and implement successful PPC strategies, including keyword research, campaign optimization, and A/B testing.
• In-depth understanding of SEM (Search Engine Marketing) principles and best practices.
• Experience with bid management tools, analytics platforms, and ad tracking systems.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative problem-solving skills with a proactive and results-driven mindset.
• Google Ads certification and other relevant certifications (e.g., Facebook Blueprint) preferred.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to integrate PPC and SEO strategies and maximize results.

Responsibilities:

• Develop and execute comprehensive PPC strategies across multiple digital advertising platforms, including Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research, ad copywriting, and campaign setup to ensure optimal performance and ROI.
• Monitor and analyze campaign performance data, identifying trends, insights, and areas for optimization.
• Implement A/B testing strategies to improve ad performance, including ad copy, targeting, and landing pages.
• Collaborate with the marketing team to align PPC efforts with overall marketing goals and initiatives.
• Stay up-to-date with industry trends, best practices, and platform updates to drive innovation and performance improvements.
• Provide regular reporting on campaign performance, including key metrics, insights, and recommendations for improvement.
• Manage PPC budgets effectively, ensuring optimal allocation and maximum ROI.
• Stay abreast of changes in the digital landscape and adapt strategies accordingly to maintain competitiveness and effectiveness.
• Mentor and provide guidance to junior team members, fostering their growth and development in PPC expertise.

Interested candidates can drop CV at shikha.rana@primotech.com or call at 0172-5037468.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Performance bonus

Work Location: In person