Digital Marketing Executive

About the job

We are seeking a confident, passionate, and energetic Digital Marketing Executive with 0 - 1 years of experience who can create, develop, maintain, and optimize company’s online presence by generating relevant and engaging digital content for various platforms.

Role & responsibilities

• Develop and execute digital marketing strategies to promote our services/products and generate leads.
• Manage and optimize ad campaigns on Instagram and Facebook to reach our target audience effectively.
• Create engaging content for social media platforms (e.g., posts, ads, videos) to enhance brand awareness and engagement. We have a inhouse graphic designer to help.
• Monitor and analyze campaign performance using analytics tools to optimize campaigns for better ROI.
• Implement SEO strategies to improve website visibility and organic traffic.
• Stay updated with the latest trends and best practices in digital marketing and incorporate them into our strategies.
• Collaborate with the design team to create visually appealing assets for digital marketing campaigns.
• Utilize marketing automation tools to streamline processes and improve efficiency.
• Conduct market research and competitor analysis to identify opportunities and challenges in the digital landscape.
• Knowledge of funnel marketing strategies and their implementation would be an extra advantage.

Preferred candidate profile

• Proven work experience(0-1) as a Digital Marketing Executive or similar role.
• Experience with Facebook Ads Manager, Instagram Ads, and social media management tools.
• Knowledge of funnel marketing strategies and experience implementing them would be a plus.
• Excellent communication skills, both written and verbal.
• Creative thinking and ability to generate innovative ideas for marketing campaigns
• Ability to work independently and collaboratively in a fast-paced environment
• Positive attitude, strong work ethic, and willingness to learn and adapt to new technologies and trends

Role: Digital Marketing Executive

Industry Type: Advertising

Department: Advertising and Branding

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Job Type: Full-time

Schedule:

• Morning shift

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Location:

• Coimbatore, Tamil Nadu (Required)

Work Location: In person