Email Marketing Specialist

Working at PetMeds®

Our love for fur babies grew even more when we were founded in 1996. We know a healthy pet means happy pet parents. We love our customers, employees, and, of course, fur babies! Join our fast-paced, fun-filled culture where you can be a part of our mission to help pets live long, healthy lives while ensuring pet parents save money on essential pet medications. PetMeds® is America’s Most Trusted Pet Pharmacy®, providing affordably priced pet medications and so much more. Join our team and grow from within!

POSITION SUMMARY

PetMeds is seeking an Email Marketing Specialist with a strong background in email marketing. This role will work closely with the Director of Retention Marketing and others to plan, develop and execute campaigns that drive conversion, engagement, customer loyalty, repeat purchases and lifetime value (LTV).

100% Remote Position - Must reside in one of the following states: FL, AZ, CA, CT, ID, MD, MI, OK, SC, VA, WI, NJ, GA, IN

PERSONAL QUALITIES

Passionate about pet health and wellness; priority focused; detail oriented; strong drive for exceeding goals; critical thinker; team player; positive energy; respectful; integrity; and self-motivated.

RESPONSIBILITIES AND DUTIES

• Oversee email campaign set up, proofing, scheduling and reporting using Iterable
• Work with the Director of Retention Marketing and other members of the marketing team to plan and develop campaigns
• Collaborate with the creative team to develop compelling email and direct mail content
• Conduct ongoing testing and optimization to maximize effectiveness
• Analyze campaign results and provide regular reporting to the Director of Retention Marketing and other stakeholders
• Ensure consistent messaging and a seamless customer experience across email, direct mail and other channels
• Develop and maintain strong relationships with internal stakeholders and external partners to ensure successful execution of campaigns
• Monitor email deliverability and IP reputation
• Perform other duties as assigned by leadership
• Stay up-to-date on industry trends and best practices
• Other duties as assigned

EXPERIENCE/SKILLS NEEDED

• Direct mail experience is a plus
• Strong project management skills, with the ability to oversee multiple campaigns simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively on cross-functional teams.
• Strong analytical skills.
• Experience with A/B testing and optimization of email and direct mail campaigns.
• Knowledge of advanced customer segmentation and targeting.
• Experience in e-commerce or subscription-based businesses is a plus.

QUALIFICATIONS NEEDED

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience with email marketing platforms such as Iterable (preferred), Salesforce Marketing Cloud, Braze, SendGrid, Marketo, etc
• Proficient understanding of journey mapping, email triggers, segmentation, and behavioral targeting

The Department Head has the discretion to hire personnel with a combination of experience and education which may vary from the above listed qualifications.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• Monday to Friday
• No weekends

Application Question(s):

• Do you currently reside in one of the following states? FL, AZ, CA, CT, ID, MD, MI, OK, SC, VA, WI, NJ, GA, IN

Experience:

• A/B testing: 1 year (Required)
• Direct Mail Marketing Campaigns: 1 year (Required)
• Email marketing platforms: 1 year (Required)

Work Location: Remote