Commerce Marketing Manager

1015 ConAgra Fds Entrprise Svcs,Inc
Philadelphia, PA Full Time
POSTED ON 8/16/2023 CLOSED ON 8/28/2023

Job Posting for Commerce Marketing Manager at 1015 ConAgra Fds Entrprise Svcs,Inc

This is a remote field position based in a home office. We are flexible on your location throughout the Northeast/East Coast Region or at headquarters in Chicago. As Commerce/Shopper Marketing Manager, reporting to our Senior Director of Commerce Marketing, you will lead annual marketing plan development, retailer media strategy, budget management, and marketing program execution to help us win at Ahold Delhaize. What You'll Do: Collaborate with Customers, Sales, Category Leadership, Brand teams, eCommerce, Partner Agencies, and other corporate resources to develop holistic, omni-channel marketing plans. Develop all components of Commerce/Shopper Marketing plans including program objectives, agency briefing, creative development, marketing tactic selection, program execution, and budget management. Leverage current shopping trends, shopper insights, and capabilities to identify new go-to-market media and communication opportunities. Analyze marketing investment performance versus key performance indicators and industry benchmarks to optimize future marketing investments. Partner with Brand teams to align marketing investment strategies, holistic creative development, and retail investment opportunities. Manage Agency resources to ensure successful execution of marketing plans. Manage annual marketing investment allocation and ongoing budget tracking to optimize marketing investment. Partner with Customer Marketing, Merchandising, eCommerce and Retail Media Network teams on new item sell-in, marketing plan development, and program execution. Collaborate with eCommerce and Sales to deliver digital shelf content optimized to drive sales, share of voice, and repeat. What You'll Bring: Bachelor's degree required. 5 years of Brand, Shopper, Digital/eComm, or Agency experience in the consumer packaged goods (CPG) industry. Expertise in digital marketing/ecommerce, including retailer media platforms, mobile and social, with an understanding of the digital shelf and retailer search. Excellent collaboration skills and the ability to develop partnerships with Sales, Brand teams, internal marketing resources, agency partners, and retailers. Experience applying consumer data and marketing investment performance to optimize marketing plans. Experience balancing long-term plan development with short-term business opportunities/challenges, managing multiple marketing programs simultaneously, and responding to internal/retailer requests. Curiosity #LI-PM1 #LI-Hybrid #LI-MSL Our Benefits: We care about your total well-being and will support you with the following, subject to your location and role: Health: Medical, dental and vision insurance, company-paid life, accident and disability insurance Wealth: great pay, incentive opportunity, matching 401(k) and stock purchase plan Growth: online courses, virtual and classroom development experiences Balance: paid-time off, parental leave, flexible work-schedules (subject to your location and role) Our Company: Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®. We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.com. Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Conagra Brands (NYSE: CAG) is an approximately $11 billion company that combines a rich heritage of making great food with a sharpened focus and entrepreneurial spirit. We’re transforming the way we operate to fulfill what consumers and customers want, in a smart, simple way. We’re modernizing our iconic food brands, leveraging fresh opportunities and adapting to a changing landscape – all with a culture that’s ready to capture growth and drive shareholder value.
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Salary.com Estimation for Commerce Marketing Manager in Philadelphia, PA

$101,978 - $138,905

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