Department:Creative Services Reports to: Creative Director
OVERVIEW
The Art Director role requires a keen eye and brain for strategy, storytelling and craftsmanship in all media spaces. This may include broadcast, video, digital, social, print and emerging channels. The ideal candidate should be well-versed in diverse and inclusive work, knowing about multicultural audiences, and how to creatively reach and activate them. You possess a strong interest in innovation and technology, and an enthusiasm for whatever comes next. The ability to tinker and experiment on your own and collaborate with all internal stakeholders is key to success in this position. In addition, you must have the ability to share ideas clearly and simply to senior creatives, team members and our clients.
We embrace the creative department essence: We believe in the power and obligation of creativity to make the world a better place. We are storytellers. We solve business problems with stories that evoke emotion and ignite conversation.
RESPONSIBILITIES
Concept and create in partnership with different disciplines
Bring genuine, original creative ideas to the table.
Must have a keen understanding of the structure of a brand’s identity – how the visual, verbal and execution come together to create a holistic experience.
Understand a client's needs and translate that into a creative concept.
Consult with client on all technical visual recommendations and/or issues.
Solid presentation skills for both internal and client facing project reviews.
Remains current on industry trends and technology.
Deep understanding of the subject of the content, the audience and competitors' activities.
Compile presentation decks for internal and external review.
Works within budgets.
Execute ideas using a variety of tools and resources.
Evaluate and determine photographers, directors, and casting.
Provide effective direction through all phases of production.
Follow Agency and Departmental protocols.
Adheres to 22squared policies regarding licensing of images, videos, music and fonts.
QUALIFICATIONS
A strong, award winning portfolio.
Proficient in video, digital, social, print and beyond – campaign integration across all channels.
A constant awareness of industry ground-breaking ideas, emerging technology and business solutions.
Strong verbal skills.
Deep understanding of the subject of the content, the audience and competitors' activities.
Manage challenging situations both internally and with the client.
Strong team collaboration skills.
Effectively handle multiple assignments in a fast-moving environment
Have excellent computer skills in relevant art and design software packages.
Comfortable with and receptive to feedback; quick to address feedback.
Attention to detail.
Mastered composition techniques (multiple elements and interactive pieces) in producing polished final pieces.
Have a thorough understanding of photography, typography and video.
Understanding of color theory and color relationships.
Understanding of perspective and space relationships.
Salary.com Estimation for Art Director in Tampa, FL
$125,723 to $187,186
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