Email Automation Specialist

SUMMARY:  The Email Automation Specialist is someone with a strong passion for growing and converting audiences through effective email marketing. This role is essential in helping our automation team to deliver email marketing campaigns end-to-end, managing email databases, creating newsletters and email marketing campaigns. This role will work collaboratively to help design and execute email marketing campaigns that leverage the tools available in our email platform to deliver targeted customer communications with the goal of engaging current customers and converting potential customers. This position will  execute email campaigns and provide reporting and analytics related to those campaigns. 

The ideal candidate is someone who pays attention to detail, is a self-starter, a strategic thinker when it comes to solving operational issues. The Email Automation Specialist will be responsible for engaging customers and prospects, nurturing leads through the buying journey, building campaign workflows, and creating hyper-targeted segments. The role requires a high degree of collaboration to drive an audience-first approach.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Execute email marketing campaigns to maintain regular communication with various audience segments and customer & buyer personas with a focus on acquisition and retention
• Build high-converting recurring and one-off campaigns as well as complex event- and trigger-based lifecycle flows 
• Build email templates using brand standards, design & copy requirements while maintaining readability
• Use advanced segmentation rules to personalize campaign messages for improved effectiveness 
• Reviewing email proofs to correct any errors, ensure  readability and responsive delivery 
• Implement A/B and multivariate testing strategies to continuously gain knowledge on email campaign and newsletter effectiveness
• Manage an email campaign calendar to prevent overlap of campaigns & monitor email frequency for each target audience
• Process contact/company list uploads into our database while ensuring proper data quality, attribution, and data privacy compliance
• Assist in creation and performance tracking of UTMs and reporting on necessary metrics
• Report on email campaign data to optimize performance on a weekly,  monthly and as-needed basis
• Review and analysis of all email campaign reporting
• Strategize about effective ways to set up campaigns/workflows, and constantly look for ways to improve our use of our ESP
• Stay current on email marketing trends and technologies to inform future activities
• Ensure legal compliance with email rules and regulations (e.g. CAN-SPAM, GDPR)

EDUCATION AND EXPERIENCE:

• Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field 
• Email marketing automation experience is preferred but not required

KNOWLEDGE, SKILLS, AND ABILITY:

• Familiar with email marketing automation platforms 
• Knowledge of CSS and HTML 
• Knowledge of Google products including Data Studio and Google sheets
• Proven history of being a strong decision maker with good problem solving skills
• Ability to multi-task in a fast-paced environment
• Ability to achieve goals by deadlines
• Ability to concisely and accurately communicate results, suggest next steps, and execute tactics 
• Strong communication skills
• Positive attitude towards tasks  and collaboration 
• Ability to ask questions, take feedback and make necessary changes

WORKING CONDITIONS:

• Regularly required to sit, stand, talk, hear, use hands to fingers, walk, reach with hands and arms, climb, balance and stoop.
• Required to use close, distance, color, peripheral vision, depth perception, and the ability to focus.
• May work in an office setting or remotely.  

At Forum Communications Company, our legacy is deeply rooted in harnessing the power of communication to connect and inform people in the communities we serve. Since 1917, everything we do is driven by creating and sharing information, ideas and insights.

Today, we're a leading media and technology company that's home to a family of people whose passion and purpose is fueled by collaboration and innovation. We believe in supporting each other, working hard towards common goals and having fun.

Come for the perks: Excellent employee culture, competitive pay, 401(k), company-paid volunteer time, health and wellness initiatives for all employees. Additional perks for full-time positions include: comprehensive benefits package, generous paid time off, paid holidays and paid time off for birthday, paid parental and pregnancy disability leave for qualifying employees.

Stay for the people: Family-owned and operated since 1917, development and growth opportunities, inclusive, creative culture, safe working environment, employees of all ages and backgrounds, positive collaboration.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.