Job Summary: The data analyst collects, processes, and analyzes data to provide valuable insights and support business decisions, focusing on the marketing, sales, and finance departments.
Key Responsibilities:
Develop and maintain databases by evaluating and implementing tools and systems for efficient data collection and integration
Audit and validate data inputs to ensure accuracy
Define and configure marketing measurement tactics on platforms, which include web, social, advertising, and Salesforce Marketing Cloud (email and texting), to ensure relevant data is captured to determine the effectiveness of marketing efforts
Leverage CRM system to support the Sales & Service department
Use statistical analysis to identify trends, patterns, and predictions using relevant data to drive business decisions
Generate automated dashboards and reports to visualize results and communicate insights with appropriate parties
Provide recommendations and insights based on data analysis to help optimize strategies and evaluate metrics to drive performance against established goals
Work with the business intelligence team to identify opportunities for improvement and propose system modifications to optimize efficiencies
Analyze local, national, and global trends that impact the organization and industry
Conduct ad hoc analyses, benchmarking, and reporting as assigned
Minimum Knowledge, Skills, and Abilities to be successful in this role:
Bachelor’s degree in Business, Statistics, Mathematics, Computer Science, or a related field in addition to at least 1-3 years experience
Advanced Microsoft Office (Word, Excel, PowerPoint) skills required
Data visualization tool experience required (Tableau, Power BI)
Experience with CRM systems, Salesforce, KORE, Marketing Cloud
Ability to provide insights for digital and social media marketing
Possess the highest integrity and ethical standards and the ability to command and inspire trust with all constituents.
Strong technical skills
Ability to distill complex issues quickly, effectively communicate strategies, and summarize key points & Implications
Strong organizational, project, and process management skills including demonstrated ability to think end-to-end and manage multiple projects simultaneously
Exceptional problem-analysis and solving skills
Strong technical quantitative and analytical skills and judgment blended with business partnership and a proactive operating philosophy
Attention to detail and accuracy
Highly organized, self-directed business style, with a strong ability to prioritize
Excellent verbal and written communication and presentation skills, capable of communicating with a diverse range of individuals at all levels of management
Must be a team player willing to be flexible in working towards solutions on issues that impact the broader organization
Outstanding interpersonal skills and evidence of maturity
Effective at building strong working relationships at all levels of the organization
Preferred Knowledge, Skills, and Abilities:
Experience in the sports and entertainment industry
Knowledge of VBA, SQL, and Python are preferred
Experience with accounting software, Microsoft Dynamics GP or Sage preferred
Salary.com Estimation for Data Analyst in Detroit, MI
$79,514 to $101,537
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