Fabletics Men Marketing Manager

Job Description

We are looking for a creative, project management-focused, online marketing Rockstar to drive our newly launched Men’s Business in the EU.  Currently launched in 3 countries (France, Germany and the UK), you will be responsible for maintaining the online marketing assets and digital visual merchandising and managing and growing the Men’s Marketing Coordinator.

Online Marketing:

• Develop expertise in the company’s Promo and Asset Tools to create, test, QA different types of marketing promotions and creative launches with some off-hours QA required
• Coordinate development of online promotional creatives including site and email assets with copywriters and graphic design team while ensuring attention to detail in editing and proofreading
• Work with tech and product management teams to submit and create promotional requirement documentation
• Engage with engineers to troubleshoot and solve issues through QA
• Project management for online creative department which involves communication and negotiations with multiple shareholders
• Analyze data, interpret trends, draw conclusions and make thoughtful recommendations
• Compile, present and provide ongoing feedback on creative assets and testing 
• Maintain promotional calendar, key launch dates & assist with execution of promotions
• Compile specific analytical data, in regards to weekly performance, promotional performance and special projects
• Participate in creative brainstorm meetings
• Stay abreast of digital marketing trends and actively share new insights
• Responsible to meet online team deadlines in an often, fast-paced manner

Online Site Merchandising:

• Responsible for the visual merchandising of the full customer journey ensuring product presentation is both commercially and visually strong, making decisions backed by data
• Ensuring products go live on time by liaising with the relevant teams 
• Manage sort rankings in alignment with the merchandising team
• QA of all category and product pages
• Develop ideas and strategies to link and group products within database to optimize merchandise strategy
• Ensure all business partners are clear on all site launch dates and details – and communicate with cross-functional teams, regularly
• Understand site calendar, promotional calendar and deliverable priorities
• Optimizing category & brand PLP pages based on priority, customer engagement & stock to achieve departmental KPIs
• Responsible for building and visually merchandising edits for website, email, app push, & homepage
• Working closely with CRM to support planning and curate emails using brand performance and trend knowledge



Required Skills:

• Bachelor’s Degree + minimum 3-4 years’ experience in online marketing and/or online merchandising
• Proclivity for technology with basic understanding of web and mobile browsers
• Experience using web analytics tools like Coremetrics or Google Analytics.
• Exceptional organizational, time management, attention to detail and communication skills
• Aptitude to make logical conclusions based on data
• Creative thinker with an eye for effective design and direct marketing copy
• Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly
• Positive, can-do attitude with ability to hit the ground running
• Ability to communicate effectively with cross functional teams
• Strong eye for online experience, competition, and web customer point of view
• High comfort level with MS Office (Word, Excel, PowerPoint) is a must

What’s in it for you?

• Nice office at the Spree und hip start up area, beautiful roof top
• Coffee/Tee, water, fruits, snacks at the office
• Team Lunch once a week
• You’ll be eligible to participate in our Discretionary Paid Time Off plan in addition to the contractual holidays
• Summer Fridays: 4 additional free days in Summer on top of the holidays
• Annual Bonus Plan: Annual bonus subject to company performance
• 40% discount on all our brands
• Company Events: Summer Party / Christmas Party, Barbeque, Bring your Kids to work, etc.
• Corporate Benefits Platform
• Gym membership
• Private Pension Plan
• JobRad

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TechStyle is an Equal Opportunity Employer: M/F/PV/D (minority, female, protected veteran, disability)