Marketing Data Analytics Manager

Go Fish is seeking a Marketing Data Analytics Manager who is confident in aggregating and analyzing big data. Confident enough to guide clients down the right paths and our team toward the right strategy and solutions. Someone who can structure tools to collect new data and then use it to provide decision-making information. Someone that is comfortable working across marketing channels and seeing how different channels work together through data.

You will:

1. Be the primary data analyst for clients. Clients will love working with you, and will often ask for things outside of scope - because you have such a knack for uncovering new information and helping them report on the progress of marketing campaigns
2. Build out a service offering. You’ll be organizing and leading the creation of new marketing analytics-based deliverables and solutions. Clients will look to you to help capture data accurately, structure dashboards and reports, and develop best practices for data management. Build, develop and maintain data models, reporting systems, data automation systems, dashboards, and performance metrics that support key business decisions.
3. Be willing to be a tactician. You won’t just manage marketing analytics, but you’ll also roll up your sleeves and use your expertise to dig into solving data collection problems and build helpful reporting solutions.

You should have some or all of the following attributes:

• Experience in an agency setting, working with multiple digital marketing verticals, setting strategy, and experience creating final deliverables for clients
• Strong problem-solving skills - if you don’t know something, you will do everything you can to quickly figure it out
• Extreme attention to detail - testing accurate data capture is essential to the role
• Comfortable working with and explaining reports to management and executives
• An analytical mindset - certified in Google Analytics, experience with large data sets, segmentation, and connecting all the dots
• Data visualization abilities - able to utilize tools like Google Data Studio, Tableau or Power BI to create powerful data visuals
• Experience with SEO, PPC, and CRM tools are required for this position
• A foundational understanding of JavaScript and how it’s used to collect data as part of the digital experience
• Experience with Google Data Studio, Universal Analytics, and Google Analytics 4
• Certifications are a plus: Google Analytics, Google Ads, SQL

Location, Hours & Pay

Due to COVID-19, we are currently working 100% remotely. However, when not experiencing a pandemic, we offer a flexible work schedule, so you'll be able to work about 40% remotely (home, coffee shop, etc) and 60% in the office with the rest of the team.

We are also open to fully remote positions for the right candidate!

Benefits & Culture

With our trusting and flexible work culture comes responsibility, so you’ll need to be the type of worker who is disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas to the table, and to work above and beyond our core hours of 8:00 to 4:00 each day when needed.

Go Fish Digital offers great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule.

Instructions for Applying

In addition to your resume, you must write a custom one-page cover letter and include your salary requirements. If the website you're using to apply doesn't allow you to attach a separate cover letter, combine it with your resume into a single document. This is extremely important, as you will not be considered without a cover letter. This ensures you can follow directions and have read all the way down to here. ☺

We'll read your cover letter first, so really personalize it and let it showcase your personality and strengths. This should not be a stiff, boilerplate piece of writing. Be real, be yourself, and make us want to learn more about you. Stand out from the crowd!

(Seriously, we eliminate any applicant who doesn’t follow these cover letter instructions. Don't skip it.)