Senior Manager - Marketing Optimization

Overview

A Place for Mom is an online platform that connects families with a team of experienced advisors across the country to help them find the best senior care for their loved one. Owned by two of the world's leading private equity firms, Silver Lake and General Atlantic, A Place for Mom is a leader in a quickly growing “grey-tech” technology industry and is rooted in our mission to be a trusted destination for families and our network of over 18K community and agency customers.

Living by our values and working to achieve excellence on behalf of our customers is integral to success at A Place for Mom.

• Focus on Excellence
• Act with Integrity & Assume Positive Intent
• Drive Outcomes Every Day with Passion and A Sense of Mission
• Make the Lives of our Families and Customers Better, Easier and More Successful
• Realize the Full Potential in Each Team Member; Work as a Single Supportive Team

Company LeadersLarry Kutscher - Chief Executive OfficerLarry Kutscher is Chief Executive Officer of A Place for Mom. Larry is a veteran CEO with over 30 years of experience leading digital, technology and service businesses through significant periods of growth and value creation. Prior to this role, he served as Chief Executive Officer of TravelClick, where he drove the company’s overall strategic vision and helped increased the company’s value from approximately $300 million to more than $1.5 billion over eight years.Tatyana Zlotsky – Chief Customer Officer & GM 

Tatyana is a visionary and entrepreneurial digital marketing executive, brand builder, and industry thought leader with experience in driving transformational change and redefining user experiences for Fortune 100 companies and start-ups. She has a reputation for championing the art and science of marketing - from strategic branding and creative development to data and technology - translating high brand value into tangible revenue generating activities.

THE POSITION

Based in New York, the Senior Manager, Marketing Optimization will be a key member of the team responsible for ongoing marketing performance reporting and analysis, marketing channel attribution, and annual marketing volume planning exercises. The Senior Manager will lead regular performance reporting, conduct ongoing analysis and provide data-driven recommendations to the organization to optimize marketing investment. To be successful in this role, you will demonstrate a repeated ability to provide actionable insights to the marketing team drive revenue growth for the business.

Who you are:

The ideal candidate has experience in reporting on and analyzing acquisition channel performance vs. targets and prior periods. You have a proven track record of working cross functionally with marketing channel leads and other internal functions including sales and finance to understand drivers of performance. You are data-driven and analytical with a strong attention to detail. You are curious, consistently asking questions and pressure-testing the data until you are able to arrive at actionable insights. You are an effective communicator and love sharing your findings across the organization to help with decision-making to drive growth.

Responsibilities

• Develop weekly marketing performance reports to be consumed across levels of the organization.
• Partner with marketing channel owners to understand the drivers of their business performance and help the team achieve yearly growth targets.
• Play a key role in consolidating inputs and assumptions from the Marketing team in support of the annual planning process.
• Manage an analyst-level direct report to support across projects.
• Partner with Finance to track our planned and actual media spend.
• Run ad-hoc analysis to drive marketing growth and build insights into performance.
• Identify and trouble-shoot data discrepancies with the Data and Analytics team.

Qualifications

• 5 years’ experience in reporting, analytics, digital marketing or other similar roles.
• Bachelor’s degree required.
• Outcome-oriented with a demonstrated ability to turn ideas into action.
• Passionate about the numbers, with a keen eye for detail, and puling insights from vast quantities of data.
• Knowledge of digital acquisition channels, tactics and performance drivers a plus.
• Proficient in Microsoft Excel and SQL.

*If you are hired to work in or travel to the NYC Office, you will be required to provide proof that you have received the COVID-19 vaccine

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