Director, Direct Mail Operations

Overview

AAA Life Insurance Company is seeking a Director, Direct Mail Operations! The Director, Direct Mail Operations will implement and lead the production of direct mail campaigns from launch to completion. A focus will be put on ensuring timely and accurate delivery of assets, operational efficiency, and maintaining positive relationships with all internal and external partners!

Responsibilities

• Leads overall direct mail operations working with internal support staff and vendors to ensure on-time mailings, maintain sufficient material inventories, optimizing bundling/scheduling, and seeking efficiencies in all areas.
• Collaborate with Direct Marketing, Corporate Marketing & Brand teams to create, maintain and publish an expert mail schedule including testing strategies, creative assignments codes, plan quantities, volumes, and timelines.
• Optimizes speed to market and cost efficiencies through bidding of production jobs with approved production vendors. Leads production capacity and drives volume to vendors who deliver the best combination of cost and quality.
• Works with direct mail team, production vendors and USPS to ensure postage is being optimized across campaigns and all relevant postal incentives are being pursued.
• Manages team responsible for PO generation within stated contract parameters and process invoices including direct mail postage expenses; maintains clear records and reports on variances and trends against budget as well as needed volumes for sales targets and customer acquisition goals.
• Responsible for quality control, budget, and scheduling while running multiple projects simultaneously in a fast-paced environment.
• Catalogs direct mail content versions, toll-free numbers, and response channel information and manages multi-step approval processes ensuring accuracy and compliance.
• Works with senior leadership to lead all aspects of vendor vetting and onboarding, annual vendor reviews, and approval process (VRM), contracts, change orders (Cos) and SLAs.
• Manages workflow & timelines from Audience Selection team & Analytics teams to production facilities, trafficking facilities, or media buying agencies as needed. Continuously identifies and evaluates opportunities to reduce cycle times for direct mail campaigns.
• Makes recommendations for future testing on new direct mail formats as well as areas to reduce cost or improve performance on existing packages.
• Cultivate and develops positive relationships with members of your team and vendors to deliver results efficiently and effectively.
• Builds detailed schedules and set timelines for each stage of a project along with tasks assigned appropriately at each step of the process.
• Conducts regular status meetings with the team to gather information, share progress, identify roadblocks, and raise issues when necessary.
• Routinely audits the effectiveness of all operations and systems; investigates new process improvements to increase efficiencies.

Qualifications

• Bachelor’s Degree or equivalent experience in Marketing, Advertising, or business-related field preferred.
• Proficient with project management software.
• 10 years of relevant work experience, preferably at a Direct Marketing organization. Ideally in Marketing Operations and/or project management.
• Proven experience leading a team.
• Expertise in direct mail production technology and standard methodologies.
• Proficient in SQL, Excel, and modeling software a plus.
• Knowledge of compliance and security standards related to mail processing.

What We Offer

• A collaborative, energetic work environment where you can put your passion for people to work
• Medical, Dental, Vision, and Life Insurance coverage available on first day of employment
• 401k available with a Company match
• Pension Plan
• Performance-based incentive plan
• Holidays and Paid Time Off
• AAA Basic Membership