Associate Brand Manager, Pedialyte

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

PRIMARY FUNCTION / PRIMARY GOALS / OBJECTIVES:
Responsible for managing and implementing business strategies and tactics to effectively support delivery of business objectives, including share growth, net sales and profit margin for a leading brand in a complex category. Additional responsibilities include brand and market performance analysis, reporting findings and actionable recommendations to senior leadership, project management, fiscal management and contingency planning.

MAJOR RESPONSIBILITIES:

• Lead analysis and reporting of in market business performance vs. goals, leveraging retail data services such as Nielsen
• Evaluate in market performance of programs to ensure that they are delivering against expectations and business objectives
• Collaborate Supply Chain to manage demand forecasting and inventory to ensure retail programs are adequately supported
• Lead marketing peers, finance and sales development to build weekly consumption reports and present to senior leadership
• Identify opportunities and contingency plans to over deliver business commitments, developing recommendations and aligning them through senior leadership
• Collaborate with the design team to ensure innovations are supported by robust go to market plans

ACCOUNTABILITY / SCOPE:
Product line dimensions and scope vary. Incumbent is accountable for developing and executing strategic and tactical objectives associated with driving product sales including P&L. Actions and decisions will directly affect attainment of brand financial goals and objectives.

Skills/Requirements

• 2+ years of progressively responsible Marketing product/brand management experience in either health care/OTC marketing, or consumer packaged goods marketing
• Strong analytical skills including business and fiscal management. Previous experience with business performance analysis and reporting preferred, specifically leveraging Nielsen retail data
• Resourceful marketer with the independence to find solutions to business problems and then act on them to drive results
• Effective communication and presentation skills with the ability to clearly, concisely and confidently interact directly with senior leadership to influence business strategy and investment decisions
• Ability to collaborate with cross-functional teams to attain business objectives. Willing to support others and share best-practices
• Capable of successfully managing multiple projects and priorities simultaneously

• Strong knowledge of retail channels including Food, Drug, Mass, Specialty and eCommerce
• Demonstrated effective leadership competencies, including leadership in project management
• Capable of understanding complex category/marketplace, including marketing to health care professionals
• Advanced level PC skills to include Excel and PowerPoint

Education Requirements:

• BA/BS Degree in Marketing
• MBA strongly preferred due to the business complexity and strategic focus of the position.