Email Marketing Specialist (TEMP)
Job Posting for Email Marketing Specialist (TEMP) at Academic Partnerships
Academic Partnerships has an opening for an Email Marketing Specialist. The Email Marketing Specialist will support email campaign deployment for online degree programs of our partner universities. The position will plan, build, test, deploy and report on assigned email marketing efforts.
This full-time role is 100% remote. This is a fast-paced environment and role, requiring this person to have keen attention to detail and ability to manage multiple projects.
Responsibilities Include:
- Support email marketing efforts including workflow management, HTML evaluation/troubleshooting, list validation/segmentation, tracking integration, pre-deployment QA/testing, deployment, reporting, etc.
- Analyze email campaign performance to derive key insights to optimize campaigns e.g., identify testing opportunities, new campaign production, etc.
- Manage agent Email Templates in Salesforce CRM in collaboration with Student Contact Center, Marketing and Partner Support teams to aid the agents in deploy consistent 1:1 messages to prospective and current students
- Support Student Experience roadmap initiatives including setting up/deactivating email assets associated with new partner launches
- Monitor email performance to make adjustments to email deployments and provide optimization recommendation
Skills Required Include:
- Strong email marketing analytical skills
- 1-2 years’ major ESP experience (Marketo, Accoustic/IBM, Pardot, Eloqua, etc.) including building and deploying email campaign, list segmentation, performance data analysis. Salesforce Marketing Cloud preferred
- Ability to read and edit HTML code e.g., image changes, content editing, adding/removing tables, etc.
- Exposure to leveraging tactics such as A/B testing, Dynamic Content, Personalization and IP Warming
- Strong email best practices knowledge for database and email marketing – email distribution, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene
- Intermediate to Advanced Microsoft Excel skills
- SharePoint, GA360 and Salesforce CRM experience preferred
- Must be a self-starter who excels at multi-tasking and thrives in a fast-paced environment while maintaining a positive attitude
- Be a team player as well as being able to work independently
- Solid written and verbal communication skills
- High level of attention to detail
Academic Partnerships is an equal opportunity employer and committed to hiring a diverse and inclusive workforce
#LI-Remote
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Salary.com Estimation for Email Marketing Specialist (TEMP) in Dallas, TX
$56,972 to $81,344
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Job openings at Academic Partnerships
Academic Partnerships
Dallas, TX
Full Time
Academic Partnerships
Dallas, TX
Full Time
Academic Partnerships
Dallas, TX
Full Time
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