Supervisor Service Line Marketing

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS. CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report. Work Shift: Day Shift Time Type: Full time Department: CC017790 Marketing/Communications Administration Summary: Monday - Friday, 8:00 a.m. - 5:00 p.m. — Hybrid (In-State Only) As the Supervisor of Service Line Marketing, you will oversee the development and execution of marketing strategies for various service lines while also managing relationships with physicians and other healthcare providers. Your leadership will be critical in driving growth, enhancing patient referrals, and strengthening partnerships. Additional Information: Works cross-functionally with other marketing teams in the division (brand, content, marketing technology, media relations) and a variety of internal and external stakeholders Responsible for team hiring, work direction, and performance development. Responsible for developing quality campaign briefs: monitors key performance metrics and leads the team to challenge the status quo and create strategic and prescriptive marketing campaigns for maximum effectiveness. Oversees and optimizes the day-to-day activities of the service line marketing division, including referring provider events, external and internal relationships, and execution of marketing campaigns Monday - Friday, 8:00 a.m. - 5:00 p.m. — Hybrid (In-State Only) #ACH2024 Required Education: Bachelor's degree from four-year college or university; Or four years related experience and/or training; or equivalent combination of education and experience. Recommended Education: Required Work Experience: Related Field - 4 years of experience Recommended Work Experience: Required Certifications: Recommended Certifications: Description 1. Lead and mentor the service line marketing and physician liaison team, providing guidance, support, and direction to ensure the achievement of team goals. 2. Work with the broader marketing team to develop and implement comprehensive campaigns for service lines, in alignment with organizational goals and target demographics. 3. Collaborate with internal stakeholders to ensure cohesive messaging and branding across all service line initiatives. 4. Build and maintain relationships with physicians, specialists, and other healthcare providers to promote our services and generate referrals. 5. Provide training and support to physician liaisons, ensuring they have the tools and resources needed to effectively represent Arkansas Children's. 6. Work with data analyst to monitor and analyze key performance indicators (KPIs) for service line marketing campaigns and physician liaison activities, including patient referrals, conversion rates, and ROI. 7. Collaborate closely with clinical teams, physician liaisons, patient services, and other departments to align marketing initiatives with patient care delivery, service line expansion, and organizational objectives. 8. Other Duties as assigned. Arkansas Children’s is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas. Arkansas Children’s is driven by four core values—safety, teamwork, compassion and excellence—which inform every action. Arkansas Children’s Hospital has received Magnet Status from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology. For more than a century, Arkansas Children’s has met the unique needs of children. But we’re more than just a hospital treating sick kids—our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow. Arkansas Children’s Little Rock campus includes a 336-bed hospital with the state’s only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children’s Northwest provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state. “Arkansas Children’s is a place of hope and comfort for children and parents. When you are at children’s, you are part of an elite team united with a common goal of saving children and making their lives better.” Michael – Business Operations Manager “Arkansas Children’s Hospital is a prestigious institution that cares for children.” Linda – Information Systems Analyst “We are an organization of care, love, and hope while we champion children.” Angela – Parking and Fleet Coordinator “Care, love, and hope for children!” Kathy – Administrative Assistant “When I think of my time here at Arkansas Children’s Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!” Nick – Supply Assistant