Paid Search Analyst

Paid Search Analyst – Acrisure Awareness and Growth Marketing Team 

Why Choose Acrisure Innovation? 

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the  $6T insurance industry. Our mission is to help the world share its risk more intelligently to  power a more vibrant economy. To do this, we are transforming insurance distribution and  underwriting into a science.  

At the core of our operating model is our technology: we’re building a digital marketplace for  risk and applying it at the center of Acrisure, a privately held company recognized as one of the  world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By  leveraging technology to push the boundaries of understanding and transferring risk, we are  systematically converting data into predictions, insights, and choices, and we believe we can  remove the constraints associated with scale, scope, and learning that have existed in the  insurance industry for centuries. 

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and  talented people who believe in our future. We outthink and out work the competition. We look  outside our walls and are energized by our fast-paced trajectory. 

Our vision for the future is clear. We have limitless potential to achieve unprecedented success  in the insurance industry. To achieve our opportunity, a best-in-class Team must support us. 

This is an exciting opportunity to join this growing team and immediately make an impact to the  overall success of the company. If you are interested in collaborating with good people who  celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for  you.  

The Role: 

As a Paid Search Analyst, you will be responsible for developing and executing paid SEM campaigns to  drive lead generation, brand awareness, and revenue growth. This role requires a unique blend  of analytical capabilities, creative thinking, and a solid understanding of paid search channels such as Google and Microsoft. You will play a pivotal role in driving our company's growth and success through effective paid media campaigns. 

Responsibilities: 

• Implement and manage comprehensive paid search strategies across various campaing types and structures. 
• Manage the day-to-day campaign operations, including setting up campaigns, optimizing bids, writing ad copy, selecting landing pages and more.
• Create a roadmap for continual innovative testing (A/B & multivariate) to drive growth and ongoing optimization efficiencies and achieve performance targets.
• Conduct competitive analysis to identify gaps and opportunities, and develop strategies  to differentiate our brand and maximize campaign effectiveness. 
• Track, analyze, and report on key performance indicators (KPIs) and provide regular  performance updates and recommendations. 
• Aggregate and distill data from multiple sources to draw actionable conclusions that can  be measured and reported. 
• Conduct keyword research to identify relevant search terms and optimize ad copy to  maximize reach and engagement. 
• Partner with creative resources to develop ad messaging and assets by utilizing data to  inform the initial strategy and ongoing optimizations. 

Skills and Qualifications: 

• Bachelor's degree. 
• 2 years of experience in marketing and media strategy, preferably in a fast-paced and  high-growth environment. 
• Proven experience (2 years) in managing paid search or paid social campaigns with combined budgets exceeding $1 million annually at an agency or direct-to-consumer  brand. 
• Strong analytical skills with the ability to analyze campaign data, derive insights, and  implement optimization strategies. 
• Creative mindset with the ability to develop compelling ad copy that aligns with each  product offering. 
• Proficient in leveraging analytics tools (e.g., Google Analytics, Google Ads, Microsoft Ads, Tableau, etc.) to track and measure campaign performance.
• Strong understanding of audience segmentation and targeting strategies to drive  relevant traffic and maximize conversions. 
• Experience with A/B & multivariate testing, conversion rate optimization, and landing  page optimization to improve campaign performance. 
• Up-to-date knowledge of industry trends, emerging channels, and new advertising  technologies in the paid media space. 
• Excellent communication skills and the ability to collaborate with cross-functional  teams. 
• Have an entrepreneurial spirit and are excited by the challenges that come along with  building a disruptive business. 
• Though not a requirement, previous experience in highly regulated industries is a nice to-have.

We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded  Evolution Advisors, a joint venture focused on providing greater access and more effectively  distributing insurance products and financial services to minority-owned enterprises. In its  home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for  Innovation in Children’s Health at Helen DeVos Children’s Hospital. 

Acrisure is committed to employing a diverse workforce. All applicants will be considered  for employment without attention to race, color, religion, age, sex, sexual orientation, gender  identity, national origin, veteran or disability status. 

We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes  from any agencies that have not signed a mutual service agreement. All unsolicited resumes will  be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This  includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human  Resources Talent Department. 

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