What are the responsibilities and job description for the Marketing Controller (m/w/d) position at Acronis?
Acronis is a world leader in cyber protection—empowering people by providing them with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Marketing Controller who is ready to join us in creating a #CyberFit future and protecting the digital world!
As a Marketing Controller at Acronis, you will follow up on goals, give directions, and act as a direct support to the Marketing Organization. You will support with data analyses, cost analysis and data entry for marketing spend tracking, to provide management with information for decision making within the business. You will proactively ensure to drive accurate expense planning, forecast, actuals and accruals to support the monthly reporting cycle on global scale.
Every member of our “A-Team” has an instrumental role and impact on the success of Acronis’ business, so we are looking for a highly-motivated individual who thrives in a fast-paced and high-volume, work environment. The ideal candidate for this position will not only possess the skills and experience required but will also possess a positive attitude and ability to solve complex problems and work in a fast-paced and rapidly changing environment. And just like every position at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.
WHAT YOU'LL DO
- Establish a deep understanding of the Marketing and Indirect Marketing expenses
- Challenge Marketing departments on their (planning) accuracy, cost consciousness and guideline compliance
- Ensure that finance basics are met at any time and facilitate a smooth planning process
- Support the Marketing departments in different projects and requests
- Always provide accurate and error-free data and analysis
- Responsible for putting together financial budgets and forecasts in collaboration with stakeholders in the marketing and communication department across all markets and channels
- Seek opportunities to support sales increases, improve efficiency and optimize costs
- Analyze results and secure that key learnings influence future decisions and other marketing initiatives
- Create reports and set routines that support our business to follow up on performance and to identify opportunities
- Analyze reasons for deviations and find solutions to optimize spend
- Support the team with Invoice handling and maintenance of supplier routines
- Support and follow up on actions taken by local marketing departments with reporting and analysis
- On-going follow up on results and targets across all teams
- Work towards achieving KPIS and ROI to financially evaluate performance
- Ensure planning, forecast and actuals accuracy
- Optimize growth and profitability for the brand through proactive cost control, maximizing sales opportunities
- Formulation and tracking of budgets, identifying variances, analyzing, and challenging costs and proposing corrective action where necessary
- Challenge marketing and education expenditure efficiencies
- You will own the Marketing Cost Metrics like CPL, CAC/PAC, together with relevant reporting and analyzes (our Marketing Analytics team will strongly support you in your role)
WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)
- 3-5 years relevant finance experience ideally as Marketing Controller
- Previous experience working in an analytical or another similar role
- Excellent Excel skills as well as overall IT affinity
- Excellent Analytical skills, data-driven mindset to support decision-making
- Detail oriented, well organized, efficient with time management
- A willingness to be hands-on
- Highly collaborative, able to work across functional teams
- Ability to navigate culture and politics across multiple functions
- Critical thinker with strong writing, communication, development, and delivery skills
- Comfortable working with senior leadership
- An interest for working in a dynamic and creative environment
- Open minded and willing to learn and develop
- Proactive, enjoys seeking information
- You are familiar with the business models of a channel / partner driven company (B2B Marketing, MDF, Direct Demand Gen)
- Fluent English and strong communication skills
- Any knowledge on the following tools is a plus but not a must (training will be provided): Allocadia, Workday Adaptive, Salesforce, SAP Concur
WHO WE ARE
Acronis is revolutionizing cyber protection by integrating backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—physical, virtual, cloud, and mobile—all at a low cost.
Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis is truly a global organization with more than 1,900 employees in 33 locations in 18 countries. Its solutions are trusted by more than 5.5 million consumers and 500,000 businesses, including 100% of the Fortune 1000 companies. Acronis products are available through 50,000 partners and service providers in over 150 countries in more than 30 languages. Acronis is in an exciting phase of growth and expansion, recently receiving a $250 million investment from CVC Capital Partners, bringing the total valuation to more than $2.5 billion.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
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