What are the responsibilities and job description for the VP of Product Marketing position at Acumatica?
Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) with customers worldwide. But don’t take our word for it—read what analysts like IDC and Nucleus Research have to say about us.
Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future.
We recognize that no business succeeds alone, and that’s why Acumatica is more than a product—it’s a thriving community of partners, customers, and creators committed to delivering technology that enables tomorrow’s leading companies to innovate, collaborate, and grow on their terms. We’re a community working to continuously seek out better ways to work and to build the future of business, together.
Acumatica is owned by EQT Partners, one of the world’s leading investment companies.
Acumatica’s culture is casual and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.
To learn more about Acumatica’s mission, please visit: http://www.acumatica.com
Acumatica is seeking a VP of Product Marketing to drive the product marketing vision and lead an established team of senior product marketing managers for the company! This role reports to the Chief Marketing Officer.
Responsibilities:
Qualifications:
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail HR@acumatica.com. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
For this role, the salary range is $210,000-240,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and other relevant elements.
At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.
Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future.
We recognize that no business succeeds alone, and that’s why Acumatica is more than a product—it’s a thriving community of partners, customers, and creators committed to delivering technology that enables tomorrow’s leading companies to innovate, collaborate, and grow on their terms. We’re a community working to continuously seek out better ways to work and to build the future of business, together.
Acumatica is owned by EQT Partners, one of the world’s leading investment companies.
Acumatica’s culture is casual and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.
To learn more about Acumatica’s mission, please visit: http://www.acumatica.com
Acumatica is seeking a VP of Product Marketing to drive the product marketing vision and lead an established team of senior product marketing managers for the company! This role reports to the Chief Marketing Officer.
Responsibilities:
- Positioning and Messaging: create compelling and differentiated content, including customer stories via presentations and video, infographics, social media copy, whitepapers, web content, brochures, surveys, contributed articles, sales kits that can be leveraged globally.
- Development of product marketing assets dimensionalized by industry, audience, TOFU/MOFU/BOFU, etc.
- Leadership and management of all competitive materials – win/loss production and analysis
- Persistent review of website materials and assets – optimization of messaging, pathing analyses
- Partner and align with Product Management team on product roadmaps, announcements, releases, communications.
- Partner and align with Communications team on press releases, keynotes, etc
- Management of Acumatica brand presence and reviews across industry sites, review sites etc
- Production of customer success stories – videos, storylines etc
- Go-to-Market Strategy: develop and execute go-to-market strategies and plans by product, industry, theme, and/or audience.
- Proven experience in planning and leading product launches.
- Analyze current market position and recommend ways to boost market share, considering customer segmentation, industry segmentation, product bundling and product TCO/ROI.
- Lead creation of playbooks that identify/define strategic and targeted opportunities, while enabling sales and marketing alignment for closed-loop execution.
Qualifications:
- Bachelor’s degree in engineering, Business, Marketing or related field; MBA preferred.
- Experience in Product Marketing in software companies in the SMB space.
- ERP industry experience preferred.
- Excellent presentation skills - ability to present to senior executives and Board members.
- Management experience.
- Ability to think strategically with tactical execution.
- Excellent verbal, written, visual/presentation skills.
- Demonstrated ability to work across cross-functional teams to achieve business objectives.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail HR@acumatica.com. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
For this role, the salary range is $210,000-240,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and other relevant elements.
At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.
- Benefits/perks listed here may vary depending on the nature of your employment with Acumatica and the country where you work.
- US-based employees:
- Gain access to healthcare benefits (Medical- one plan 100% ER paid), dental and vision insurance for you and your dependents);
- Employer paid Short-term/Long-term Disability and Basic life insurance;
- 401(k) plan and company match;
- 15 days of PTO (paid time off);
- 5 sick days;
- 9 paid holidays
- 3 Floating Holidays;
- Paid Parental leave.
Salary : $210,000 - $240,000
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