What are the responsibilities and job description for the Content Marketer position at Adaptigent?
We are looking for a Content Marketer who will be responsible for developing and executing our content strategy to support rapid growth. This role will communicate our solutions and mission in a compelling and engaging way to potential users and key target accounts. Also, will design, plan, manage, and optimize content across multiple channels to generate qualified opportunities and pipeline.
Essential Duties and Responsibilities:
- Develop and execute our content strategy including messaging framework, buyer personas, content mapping, and SEO and keyword strategy
- Generate ideas and produce thought-provoking content in various formats: videos, webinars, whitepapers, e-books, case studies, blog posts and more
- Work with Sales and Technology teams to develop marketing and sales assets
- Owning social media channels and required content, particularly LinkedIn and Twitter
- Research hot topics, resources, and targeted accounts to better inform our messaging and content generation
- Define and track key metrics for content marketing success, view and engagement performance, keyword rankings, conversions, etc.
Competencies:
- Communication, writing and editing skills in English.
- Experience with marketing automation and other content tools.
- Experience using WordPress to manage website content.
- Experience managing social media accounts (i.e., LinkedIn and Twitter)
Qualifications:
- Track record of creating world-class content marketing and sales materials. We’ll want to see examples.
- Proven experience executing content marketing programs that deliver qualified leads.
- 5 years of experience creating marketing and sales content
If you’re interested, please send a copy of your resume to careers@adaptigent.com.
Headquartered in Atlanta, Georgia, Adaptigent is a global market leader in the digital transformation and modernization space and we are always looking for motivated individuals to join our family. A career with Adaptigent represents an exciting opportunity to unlock your true potential. We’re seeking technologically savvy, energetic and ambitious individuals to become a part of our team.
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