Insights Manager

adm (Group) Limited delivers Sustainable Brand Execution to some of the world’s largest brands. We work with clients at an enterprise level, supporting global strategies while enabling activation at a local level. Our offering provides a turnkey solution for brands, from strategic insight through to instore / on-premise activation all underpinned by technology and the most sustainable route to market. As we continue to evolve our strategy to build deeper and more strategic relationships with our clients, we have identified the need to further enhance our technology, digital, and data capabilities.

We focus on fostering an enhanced employee experience and offer an engaged and inclusive culture. We challenge and drive high performance and talent development while making work fun. Working on a global basis, with some 46 offices in 33 countries we have a strong mix of local and regional clients, with most of our business coming from international enterprises and major global brands. The business is experiencing accelerated growth with projected 2022 revenues in excess of €450m and with the company employing close to 800 employees. Further information can be found on our website, www.admgroup.com

About the Role:

The Insights Manager plays a central role in ensuring that adm executes with excellence in our efforts to deliver better, more actionable insights. This role plays a lead role in showing our clients’ brands how they can more effectively and efficiently deliver performance by better understanding the needs and desires of consumers and shoppers. The Insights Manager will develop and leverage insights and sharpen adm’s critical thinking across all aspects of “below the line” marketing and supply chain. As such, the Manager will build and leverage strong relationships across adm’s client teams and Innovation groups. They will create strategic, interpretive insights that provide “aha’s” out of data and information that our internal and external clients can implement and execute for success.

This role ensures that adm effectively assesses client issues, knows where to turn to find the right data to solve them, and uncovers the insights that will feed better and more creative solutions for our clients. The candidate must be skilled with quantitative and qualitative tools, methodologies, and resources. This includes secondary research sources such as: Nielsen / IRI, NPD, eMarketer and Statista; primary research capabilities including Qualtrics expertise and moderating skills, shopper and consumer understanding and interpretation, and statistical data analysis. Responsibilities are largely directed to servicing adm’s clients as well as business development efforts, helping provide strategic direction and actionable solutions.

Responsibilities:

• Work to gain clarity on the true challenges to be solved
  • Identify knowledge gaps to best inform our thinking
  • Know how to source the information and how to communicate key findings
  • Help glean the insights that will shape the best strategies – to ultimately deliver more impactful solutions for our clients.
• Deliver consumer and shopper insights (quantitative and qualitative) to help answer strategic questions, build actionable plans, and evaluate the effectiveness of efforts for assigned clients.
• Recommend, design, and oversee execution and analysis of appropriate research to help inform key client business initiatives.
• Work with the Chief Insights Officer to ensure consistent and superior delivery of functional expertise to our internal organization as well as our clients.
• Travel for internal and client meetings as needed

Qualifications & Experience:

• 5 years of agency and/or client-side marketing experience in market research or consumer/shopper insights, across a variety of verticals
• Expert in identifying client challenges, and then developing and implementing research-based solutions to address those challenges
• Outstanding research and analytic skills to draw specific and meaningful insights and action plans for clients.
• Proven influential communicator of research-based findings and recommending action plans to clients

Specific Skills/Knowledge: 

• Strong verbal and written communication skills 
• Savvy relationship builder with clients and internal stakeholders
• Strong knowledge of primary (qualitative and quantitative) and secondary research tools to effectively assess consumer and shopper needs, motivations, perceptions, usage, attitudes, behaviors and practices
• Ability to work autonomously, manage multiple projects at once, and to work with senior levels of marketing and management across clients and verticals
• Strong attention to detail and ability to work under pressure 
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint