Brand Manager

Summary

Senior Account Executive - Remote

Position Summary:

The Senior Account Executive manages programs and strategic planning initiatives within a specific department of the business to ensure sales targets are met. This role may be dedicated to servicing one significant client or responsible for multiple clients’ goals and encompassing customer relations and implementation.

Ecommerce is a fast-paced industry, and the only constant is change- we are looking for someone who is dynamic, curious & confident to join our team as a Senior Account Executive for our Amazon team. This role is responsible for providing strategic, tactical, and operational leadership on the highest levels. In a work-from-home environment, to be successful, you will need to learn quickly, stay on top of new e-commerce trends, and be a motivated, independent worker. Excellent project management skills as well as poise, confidence and strategic thinking go a long way in this role. Must be a self-starter with a can-do attitude to be successful. Collaboration with other business management & Advantage Unified Commerce teams is crucial for success in this role as our Enterprise approach and breadth of services is key to our approach.

Essential Job Duties and Responsibilities:

• Manage 4-6 brands on Amazon 3P Seller Central or 1P Vendor Central growing sales aligned to client’s goals and being in the role as their Amazon expert.

• Meet with clients weekly to review issues, performance, advertising strategies, content updates, promotional calendars, support cases and recommend long-term strategies.

• Create best-in-class catalog pages with a focus on SEO (titles, bullet points, product description, hidden keywords). Monitor changes in SEO using third party tools.

• Manage variation strategy and monitor regularly for improvements.
• Identify account problems, open Amazon support cases and monitor resolutions.

• Meet regularly with Amazon account executives and vendor managers to collaborate on brand growth.

• Make recommendations to clients on international expansion opportunities and manage client’s international Amazon marketplaces.

• Review advertising budgets, strategies, ACOS, ROAS, TACOS and work with advertising team to align on brand’s goals.

• Assist in getting new products live and retail ready, including collecting VINE reviews and problem resolution of existing items.

• Utilize A/B testing when applicable.

• Work with graphic design team to make recommendations to client to upsell creative assets for above-the-fold (ATF), A content, videos and advertising assets.

• Make recommendations based on data and consumer insights.
• Develop and implement growth strategies for assigned brands.

• Work with internal advertising team to implement advertising campaigns and analyze trends and results to achieve client’s goals.

• Facilitate communication, opportunities, challenges, and workflow to other team members and attend all client meetings and reviews.
• Organize FBA or MFN shipment strategies and creation of shipments to Amazon.
• Create Ad-hoc reporting for brands to address situational issues, forecasts, strategic planning and performance optimization programs.
• All capabilities within Seller Central or Vendor Central related to a product ASIN sales growth strategy.
• Make recommendations and sometimes lead Amazon Vendor Negotiations.
• Plus other tasks as assigned.

Supervisory Responsibilities:

Direct Reports

- This position does not have supervisory responsibilities for direct reports

Indirect Reports - Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements:

- Travel up to <5%

Minimum Qualifications:

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience

(Preferred): Masters

Field of Study/Area of Experience:

· Min 4 or 5 years of experience full access and broad knowledge of Amazon Seller Central or Vendor Central either in an agency role, a brand role, Ex-Amazon or Entrepreneur selling on Amazon.

· Min 3 years eCommerce experience understanding SEO, shipping, new item set-up, variations

· Min 2 year of Amazon Advertising experience

Skills, Knowledge and Abilities:

· Advanced Excel and strategic thinking skills

· Knowledge using third party tools including Helium10, Keepa, DataHawk, Jungle Scout, or Zonguru

· Strong presentation and interpersonal skills

· Strong written communication and verbal communication skills

· Well-organized, detail-oriented, and able to handle a fast-paced work environment

· Track record of building and maintaining customer/client relationships

· Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Office / Sedentary Requirements:

Typically requires the ability to sit for extended periods of time (66% each day), ability to hear the telephone.

Additional Information Regarding ASM Job Duties and Job Descriptions:

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Advantage Solutions reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. Advantage Solutions shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Senior Account Executive functions as a leader of Agency consumer promotion and shopper marketing program deliverables within multiple categories or retail channels.  Primary role is to serve as a face of the Agency to assigned client contact(s) during the conception, creative communications design development, retail sell-in, execution and analysis of account/brand-specific programs. A successful Senior Account Executive will organize and synchronize a cross-functional team to deliver strategic business planning frameworks, communication platforms, program concept development, effective sales presentations, retail sell-in support, and analysis of results.  Must practice effective written and oral communication skills with clients, customers, agency partners and third party vendors.

Essential Job Duties and Responsibilities

Personal Accountability

• Develop and own assigned relationships that build a trust-based partnership with client teams, agency partners and third party vendors
• Demonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing client
• Design and lead proposal and program development presentations with support and guidance from Director
• Supervise and/or directly manage program execution, budgets, tracking, and post promotional reporting in accordance with company systems and processes
• Contribute to recruiting, hiring, training, and development of direct reports with support of Director.
• Other related duties as assigned

Cross-Functional Accountability

• Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/ shopper insights that drive purchase behavior change
• When relevant, demonstrate thought leadership, channel expertise and strategic integration with client agency partners
• Communicate and interact effectively with internal teams for all departments and/or clients to deliver timely client decisions and approvals
• Identify cross-company Marketing Svs revenue-driving opportunities
• Successfully manage and develop Agency cross-functional team members
• Other related duties as assigned

Supervisory Responsibilities

Direct Reports

Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving are not essential duties or functions of this job 

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience:  Marketing, Brand Management, or equivalent experience

- 2-4 years of experience in the role of leader/manager in agency, brand management and/or media production preferred

- 5 years of experience in consumer product, brand management, media or agency experience preferred

Skills, Knowledge and Abilities

• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
• Excellent written communication and verbal communication skills
• Ability to make oral presentations
• Good interpersonal skills
• Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
• Strong prioritization skills
• Ability to direct, lead, coach, and develop people

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66% each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. 

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  The company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.