Manager Market Research

Boise, ID Full Time
POSTED ON 10/25/2023

Summary

Manager Market Research

 

At our Company, we grow People, Brands, and Businesses! We are seeking a dynamic Market Research Manager to be responsible for spearheading insights that fuel growth for our client and business partners.  He/she conducts research and establishes a methodology for qualitative and quantitative research projects with to involving consumers, competitors, causal conditions, advertising, economic conditions, distribution and other factors that can influence the sales growth opportunities and effectiveness for the brands we support.  In this role, you will work to design research methodology and design format for data gathering, such as surveys, opinion polls and/or questionnaires.  Through the strategic interpretation of data and synthesis, you will provide meaningful insights to help business leaders set strategy, implement and measure customer-focused initiatives. 

 

If you are looking to make a difference as a part of a great team, come, stay, grow and lead with the Analytics, Insights and Intelligence team at the Company! Apply Today!

 

What we offer:

  • Full-Time Benefits (Medical, Dental, Vision, Life)
  • 401(k) with company match
  • Training and Career Development
  • Generous Paid Time-Off 

Responsibilities:

  • Determine purpose and research questions be answered through market research by communicating with client management teams.
  • Develop methodology, create surveys and administer the survey to the sample.
  • Develop project objectives by reviewing project proposals and plans, and conferring with management.
  • Manage project schedule by monitoring project progress, coordinating activities, and resolving problems.
  • Determine and quantify primary business opportunities and key drivers by analyzing data.
  • Creates insight driven presentations with actionable tactics and strategies.

Qualifications:

  • Bachelor’s Degree in Business or related field or equivalent experience is required
  • 5 years of experience in Market Research or Data Analytics experience in Consumer Packaged Goods (CPG), retail or supplier preferred
  • Intellectually curious, eager to problem solve, and a quick learner
  • Experience moderating a focus group a plus
  • Experience writing and researching for a business or professional audience
  • Strong work ethic and desire to succeed (often with minimal supervision)

#ADVDigital

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

 

Position Summary   

                                               

The Market Research Manager is responsible for spearheading insights that fuel growth for our client and business partners.  He/she conducts research and establishes methodology for qualitative and quantitative research projects with to involving consumers, competitors, causal conditions, advertising, economic conditions, distribution and other factors that can influence the sales growth opportunities and effectiveness for the brands we support.  In this role, you will work to design research methodology and design format for data gathering, such as surveys, opinion polls and/or questionnaires.  Through the strategic interpretation of data and synthesis, you will provide meaningful insights to help business leaders set strategy, implement and measure customer-focused initiatives. The Company differentiates ourselves from our competition through the flexibility and talent of our Analytics team….be a part of it!

 

 

Essential Job Duties and Responsibilities

 

Market Research

  • Determine purpose and research questions to be answered through market research by communicating with client management teams
  • Carry out scope of work to execute research project as approved and outlined in document
  • Collect and analyze secondary data sources to create and/or answer market research and business objectives
  • Develop methodology, create surveys and administer the survey to the sample.
  • Work with sample or staffing company to ensure the survey is administered properly 
  • Provide training to staff to ensure that surveys are distributed and given as instructed
  • Present market research findings in written and/or oral reports to client management teams

 

Project/Client Management and Support

  • Develop project objectives by reviewing project proposals and plans, and  conferring with management
  • Manage project schedule by monitoring project progress, coordinating activities, and resolving problems
  • Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company
  • Manage, build and maintain ongoing strategic and collaborative relationships and category management activities

Data Analysis/Interpretation/Application

  • Determine and quantify primary business opportunities and key drivers by analyzing data
  • Support key business opportunities by recommending solutions based on applicable data
  • Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company

 

Presentation Development/Delivery

  • Creates insight driven presentations with actionable tactics and strategies
  • Develops creative presentations with an eye toward story-telling, focused on flow, visualizations, headlines, and using the Company's Branding Guidelines

 

Supervisory Responsibilities

 

Direct Reports- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

 

Indirect Reports- May delegate work of others and provide guidance, direction and mentoring to indirect reports

 

 

Travel and/or Driving Requirements

- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.  - Travel up to 15%

 

 

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

 

Education Level: (Required) Bachelor's Degree or equivalent experience          Field of Study/Area of Experience:  Business or related field or equivalent work experience - 5 years of experience in Market Research or Data Analytics experience in CPG, retail or supplier preferred

 

Skills, Knowledge and Abilities

  • Intellectually curious, eager to problem solve, and a quick learner
  • Strong command of primary, secondary, and quantitative methodologies and procedures
  • Well-organized and strong attention to detail and accuracy
  • Familiarity with web based survey software. (e.g. Vision Critical, Qualtrics and statistical software programs such as Sawtooth)
  • Experience moderating a focus group a plus.
  • Experience writing and researching for a business or professional audience
  • Demonstrated ability to work with large data sets; appetite for numbers and analytics
  • Ability to work independently in a fast-paced environment
  • Ability to work effectively and collaboratively as part of a team; a hunger for “winning together”
  • Demonstrated ability to effectively prioritize business requests
  • Creativity…. with a passion for building visually compelling presentations
  • Good communication – written and oral – skills and strong interpersonal skills
  • Strong work ethic and desire to succeed (often with minimal supervision)
  • Microsoft Office experience: Highly proficient in Excel, Word, PowerPoint

 

 

Environmental & Physical Requirements

 

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66% each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds..

 

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

 

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes.  Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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