Email specialist

The Email Marketing Specialist is responsible for the end-to-end creation, execution, and optimization of email campaigns that drive revenue and engagement for our DTC and CPG brands.

You will build and manage email content, nurture customer relationships through targeted communications, and report on campaign performance to inform strategic improvements.

Collaborating closely with the Digital Marketing team, your focus will be on increasing conversions, order frequency, average order value, and overall customer engagement.

Key Responsibilities :

• Email Campaign Development :
• Design, build, and execute email campaigns from concept to deployment, including content creation, HTML coding, and audience segmentation.
• Manage 10-20 targeted email sends per week, ensuring each campaign is optimized for engagement and conversions.
• Oversee the end-to-end design process, including conceptualization, design, build, QA, routing, copywriting, copy editing, deployment, and tracking.
• Performance Monitoring & Optimization :
• Track and report on email campaign performance, including open rates, click-through rates, and conversion metrics.
• Implement A / B testing strategies and refine email triggers, delivery timing, and content based on data-driven insights.
• Customer Journey Management :
• Create and maintain automated email journeys that nurture customers through the sales funnel and increase lifetime value.
• Collaborate with the broader sales and marketing teams to develop email strategies that support the organizations strategic goals, marketing campaigns, product launches, and promotions.
• Content Management :
• Occasionally update related website content via the CMS as part of broader digital marketing initiatives.
• Write and edit marketing copy for emails, SMS messages, newsletters, and promotional materials.
• Cross-Channel Coordination :
• Manage SMS / MMS campaigns in addition to email marketing, ensuring a cohesive strategy across digital channels.
• Work with cross-functional teams, including creative, sales, and analytics, to ensure campaigns are aligned with brand goals.

Preferred Knowledge and Experience :

• 1-3 years of experience in email marketing and SMS marketing.
• Proficiency with industry-leading ESPs such as Salesforce Marketing Cloud (required), Klaviyo, and / or Marketo.
• Functional knowledge and experience with HTML, CSS, and email design principles and best practices.
• Excellent time and project management skills to support the fast-paced demands of email marketing, with the ability to manage 10-20 targeted sends each week and maintain a marketing calendar that plans 2-3 months ahead.
• Experience with customer segmentation, list management, data extensions, and deliverability best practices.
• Strong analytical skills with experience in tracking and optimizing email campaigns based on KPIs.
• Familiarity with the unique needs of DTC and CPG brands, with experience in these industries preferred.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously and independently.
• Strong attention to detail and adherence to processes.

Work Environment :

Hybrid work environment, with both remote and in-office work.

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Last updated : 2024-08-22