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Marketing Assistant/Analyst III

Advocate Aurora Health
Naperville, IL Full Time
POSTED ON 3/29/2024

Summary:

The main function of a marketing analyst is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.


Job Responsibilities:

• Forecast and track marketing and sales trends, analyzing collected data.

• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

• Develop and implement procedures for identifying advertising needs.

• Direct trained survey interviewers.


Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.

• Ability to work independently and manage one’s time.

• Knowledge of principles and methods for showing, promoting, and selling products or services.

• Knowledge of media production, communication and dissemination techniques and methods.


Education/Experience:

• Bachelor's degree in marketing or equivalent training required.

• 5-7 years related experience required.

Salary.com Estimation for Marketing Assistant/Analyst III in Naperville, IL
$73,299 to $98,024
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