What are the responsibilities and job description for the Regional Marketing Manager (Contract) position at Aerospike?
About Aerospike
At Aerospike, we dream big. Our focus is helping companies tackle seemingly insurmountable problems and doing what’s never been done before. That is why we developed the world's leading real-time data platform that powers mission-critical applications at the world's most innovative, category disrupting companies. Aerospike companies have deployed extreme scale real-time applications to fight fraud, dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers like Airtel, Experian, Nielsen, PayPal, Snap, Verizon Media, and Wayfair rely on Aerospike as the data foundation for the future to help them act in the microsecond moments that matter. Aerospike is headquartered in Mountain View, California and has a global presence with offices in London, Bangalore, and Tel Aviv.
Job Profile
As the Regional Marketing Manager, you will partner with central and cross-functional marketing and regional sales teams to develop, manage, and execute field marketing programs and campaigns. Initiatives will be aligned to the corporate marketing strategy and designed to drive results within your region. This individual will work closely within the marketing and sales ecosystem to design a regional go-to-market plan that aligns and scales to the corporate strategy and sales objectives, while also reflecting the local customer needs and market trends. Key objectives include developing and executing relevant regional/local marketing activities to create awareness of Aerospike solutions, drive demand generation, and increase sales qualified leads against agreed metrics. This is a contract position with an estimate of up to 20 hours of work per week.
What You Will Accomplish:
- Create a comprehensive regional marketing plan that is corporate-aligned while also considering global/regional/local nuances, requirements and market dynamics to meet the region’s annual operating plan
- Strategically align with local and HQ cross-functional marketing teams to inform, influence, and/or evolve global programs and campaigns with valuable metrics and input based on local market requirements, trends and understanding
- Create awareness and demand by executing and supporting local activities, including but not limited to, in-person and virtual corporate, regional/local events, 3rd party conferences, digital and social marketing, demand campaigns, and channel programs
- Enable, communicate, and educate the sales team and stakeholders on campaign-related objectives, deadlines, tasks, and KPI performance, and then manage execution accordingly • Serve as the primary liaison between field sales and corporate marketing
- Schedule and facilitate pre- and post-program team planning, including collateral materials, event spaces, promotions, etc., which consider local distinctions and cultural expectations • Manage campaign calendar, logistics, budget, vendors, tracking feedback and leads, reconciling invoices and POs, and timelines.
- Provide regional/local recommendations to centrally-managed budget while also tracking local spend
- Own and manage local agency partners
- Other related duties as assigned
What You Will Bring:
- The ideal candidate will have 5-7 years marketing experience in a B2B high technology environment; database or related experience a plus
- Proven track record in strategic program management, campaign execution, ABM, channel marketing programs, and event marketing
- Experience working with multiple territories, multiple priorities, and in a fast-paced environment with minimal local resources
- Ability to manage multiple projects and work under tight deadlines when necessary • Has an open, friendly, collaborative approach
- Demonstrates resourcefulness in leveraging resources and managing by influence
Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.