Director of Product Marketing (PeopleFluent) US, Remote

Affirmity
Raleigh, NC Remote Full Time
POSTED ON 4/12/2023 CLOSED ON 5/31/2023

What are the responsibilities and job description for the Director of Product Marketing (PeopleFluent) US, Remote position at Affirmity?

PeopleFluent is hiring for a Director of Product Marketing. In this role, you will own the marketing plan from concept to execution. You will be a core leader of a multi-stakeholder GTM team, and you will manage PeopleFluent's marketing team.

Who are we?

PeopleFluent helps companies hire, develop, reward, and advance a skilled and motivated workforce. Our software spans recruitment, talent mobility, performance, compensation, succession, org charting, and learning-tailored for either large or mid-enterprise organizations.

We help customers use our products, realize their vision, and propel measurable results. We accomplish this through our long history of market expertise and our commitment to building highly configurable software that supports complexity across industries and brings hiring, and people management processes to life.

What Does This Work Look Like?

We are looking for a thoughtful and strategic leader who can own the execution of how we present our products. This work includes regular product planning sessions with other departments,an up-to-date understanding of what is currently happening in the market and how it's impacting our customers, and ensuring our product message is clear, concise, and front-of-mind for every employee.

As an HR technology company, people matter to us. At PeopleFluent, you'll have the opportunity to lead a small but mighty marketing team and work cross-functionally with other teams like sales, product, customer success, and LTG's central services. It's important to us that our next marketing leader will bring curiosity, creative thinking, and enthusiasm for developing others to their work. This person will know how to spot others' talents and identify their interests, leveraging both to meet business goals.

You will be product-minded but comfortable drawing on their varied expertise and bringing creative thinking to a collaborative workplace. At PeopleFluent, you'll work with both internal and external teams in this role. Internally, you'll collaborate closely with sales, product, customer success, and LTG's central service teams. Here are the big-picture elements of your day-to-day:

  • Content Strategy & Content Management
  • Sales Enablement Assets
  • Website Performance
  • Lead Generation
  • Competitive Analysis & Brand Messaging
Minimum Qualifications
  • You possess compelling communication skills-you can write, speak, and present with varied styles to engage, persuade, and convert.
  • You have a strong ability to inspire confidence across sales, services, and executive management
  • You are a devoted people manager and a conscious leader. You bring skills that make interacting with your team, your colleagues, and with third-party contacts feel personable and purposeful.
  • You can talk to us with confidence about your proven ability to bring life to product solutions. You blend creative thinking with your analytical skills to strategically permeate a market and lead long-term execution with strong attention to short-term detail.
  • You are process-conscious. You can evaluate how the process impacts our performance, and you apply systems-based thinking to your team's work.
  • Your word is your bond as a leader. You say what you mean and do what you say, working through any bumps along the way. You're both intentional and flexible.
Preferred Qualifications
  • You are experienced with customer, analyst, and media communications. You leverage these communication channels to analyze the competitive landscape and refine the go-to-market strategy.
  • You have 5-10 years of experience working in Marketing, Sales, Product, or Customer Success. Relevant experience is considered.
  • Experience marketing products in the B2B software industry
Why You Want This Job:

Our culture and our strategies are finding new roots. Like you, we desperately want to grow, change, and do our work better year after year. In this role, you'll be a key player in our growth. This is your chance to work with a group of people who need you to be opinionated about the work we do and how we do it. You'll be encouraged to ask influential questions, lead with passion, and generate ideas that take shape in new strategies- some of which will fail and some that will succeed.

On top of that, we offer the sorts of benefits you've come to expect:

  • 14 days paid time off in your first year, plus paid holidays and sick time
  • 401(k) with an employer match to help you save for your future.
  • Access to high-quality medical and dental healthcare plans.
  • Employee Stock Purchase Plan
  • Paid parental leave.
What's next?

We are hiring judiciously and expediently for this role. If the work we've described sounds interesting to you, please apply! We want to hear from you about the special opinions, thoughts, and perspectives you bring to the table that we can't do without.

Our Parent Company:

PeopleFluent is a long-standing brand within the Talent Solutions Division of our parent company-Learning Technologies Group (LTG).

LTG is a global leader in the high-growth workplace learning and talent industry. The Group offers end-to-end learning and talent management solutions ranging from strategic consultancy, through a range of content and platform solutions to analytical insights that enable corporate and government clients to meet their performance objectives. For more information, please visit .

 

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