What are the responsibilities and job description for the Videographer position at Air-Weigh?
Position Overview: We are looking for a talented and experienced Videographer who has a strong background in creating impactful product, how-to, and branding videos end-to-end, with an understanding of SEO and marketing. This is a full-time position based at our corporate office in Eugene, Oregon. As a Videographer, you will play a crucial role in creating impactful videos that effectively showcase our products, provide support to our customers, present sales testimonials, and enhance our brand image. The ideal candidate is a creative storyteller with technical proficiency in videography, video editing, and a passion for optimizing videos for search engines and marketing purposes.
Key Responsibilities:
- Video Creation and Production:
- Collaborate with various teams, including marketing, sales, and product, to understand video requirements and objectives.
- Develop creative concepts, storyboards, and scripts for product videos, support videos, sales testimonial videos, and branding videos.
- Handle all aspects of video production, including filming, lighting, sound recording, and directing on-camera talent.
- Utilize professional-grade cameras, equipment, and editing software to capture and edit high-quality video footage.
- Incorporate graphics, animations, music, and other visual elements to enhance the videos.
- Video SEO and Optimization:
- Apply SEO best practices to video content and metadata to improve search engine visibility and discoverability.
- Conduct keyword research to identify relevant and high-impact keywords for video optimization.
- Optimize video titles, descriptions, tags, and thumbnails to increase click-through rates and engagement.
- Implement closed captions, transcripts, and subtitles to improve accessibility and SEO.
- Stay updated on industry trends and changes in search engine algorithms related to video SEO.
- Video Marketing and Distribution:
- Develop and execute video marketing strategies to maximize reach, engagement, and conversions.
- Coordinate video distribution across various platforms, including websites, social media channels, and email campaigns.
- Collaborate with the marketing team to align video content with overall marketing initiatives and campaigns.
- Monitor and analyze video performance metrics, such as views, engagement, and conversion rates.
- Collaboration and Project Management:
- Work closely with cross-functional teams to ensure alignment on video projects and objectives.
- Manage multiple video projects simultaneously, from concept to final delivery, adhering to project timelines and budgets.
- Maintain an organized library of video assets, ensuring proper file management and archiving.
Qualifications and Skills:
- 5 years’ experience in film production, media studies, marketing, or a related field.
- Proven experience as a Videographer, with a strong portfolio demonstrating expertise in video creation and production.
- Proficiency in videography techniques, including camera operation, lighting, sound recording, and directing talent.
- Expertise in video editing software, such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Familiarity with video SEO best practices and an understanding of optimizing videos for search engines.
- Strong storytelling abilities, with the capability to convey brand messages effectively through video.
- Knowledge of video marketing strategies and tactics, including social media video campaigns and email marketing.
- Excellent attention to detail, time management, and organizational skills.
- Ability to work independently, as well as collaboratively in a team environment.
- Excellent communication and interpersonal skills.
If you are a talented Videographer with a passion for creating impactful videos, and you possess a solid understanding of video SEO and marketing, we invite you to apply for this full-time position based at our corporate office in Eugene, Oregon. Join our team and contribute to the production of compelling product videos, support videos, sales testimonials, and branding videos that will help drive our business success.