Marketing Director - Airthings for Business

Do you thrive in a fast-paced environment? Do you love working across the entire B2B marketing mix and leading projects end to end? Airthings for Business is growing rapidly and we are looking for a B2B marketing superstar to help us continue to grow and enter new markets! We are looking for a results-oriented, creative, experienced and strategic B2B Marketing Director. You will sit on the marketing team and will lead Airthings for Business marketing. You will own awareness and lead generation projects and campaigns, as well as be our lead for partner marketing initiatives.

​​Airthings—Our business & people

Empowering the world to breathe better (linked to video)

Airthings is a global tech company creating world-class air quality and radon monitors for people and businesses. Led by a team of experienced scientists, engineers, developers and visionaries, Airthings is on a mission to ensure people around the world take control of their air quality through simple, sustainable and accessible technology solutions – making radon and air quality solutions an essential and universal element for every building or home.

Airthings for Business is our commercial division. The team is focused on helping businesses, schools and municipalities around the world to balance health and energy-efficiency in buildings through smart air quality solutions.

You will join a company really going places with huge international expansion plans. We have big goals, challenges and learning opportunities. Our international environment has a focus on diversity and inclusion, and out of our 140 employees, we (so far) have 35 different nationalities. And we want more! You will get to work with a group of people with high competence, that are fun, caring and a bit “crazy.”

Key responsibilities

• • Lead the Airthings for Business marketing team (part of the wider Airthings marketing team) and be strong contributor to Airthings for Business management team
  • B2B marketing strategy: Help build a marketing strategy for Airthings for Business that will enable us to hit our goals of being installed in many thousands of buildings in the coming years.
  • Marketing campaigns: Manage marketing campaigns and projects end-to-end, working closely with Performance, Sales, Content and Creative teams. Determine exactly who we should be targeting and craft tailored content and journeys for each segment. Set goals for lead generation and funnel conversion. Track successes and report back to the marketing team.
  • Partner marketing: Be the relationship builder! The team lead that helps us build meaningful relationships with our global partners.

• Content marketing: Work with our Content team to create compelling content and a strategic content plan that will engage our target audiences, and advise on what themes we should focus on for each month.

• Sales enablement and customer engagement: Maintain a good relationship with our Sales and Customer Success teams and manage their requests for content, collateral and sales materials. Ensure that there is clear tracking of leads from campaigns into the sales funnel.

• Events: Work with our Events Manager to plan and execute B2B events globally, be it external trade shows, webinars or Airthings-hosted events! Help determine the messaging, content and swag needed for events.

• Market research: Be a market expert. Work closely with colleagues and external partners to push our market research forward, be it competitor research, customer research, or scoping out potential new markets. 

Key qualifications & skills

This is what we are looking for 

• Master in marketing, communications or related
• 5 years experience including experience with B2B marketing
• Perfect written English (ideally native), another EU language a plus

And this is what we believe will drive your success 

• You are both strategically-minded and an execution expert
• You are comfortable working across the entire marketing mix
• You are creative and results-oriented - you know how to drive leads
• You love working as part of a team and are a great communicator
• You have interest in tech and/or health
• You are excited to travel and meet our partners and customers around the world when needed and navigate complex organisations, in order to strengthen our partnerships

Perks & benefits

• Competitive pay and benefits, including pension and insurance

• Annual company KPI bonus
• Share options program that gives you the opportunity to invest in the company
• Flexible work hours & a place where work-life balance is highly valued
• An inclusive and safe work environment where diversity is embraced
• Opportunities for continued growth and learning
• City center location, with one of the best canteens in town
• Social events & fun – We work hard and play hard with regular social activities;
  • Weekly company-wide all-hands meeting
  • Monthly salary beers and fun
  • Company retreats like hiking, skiing and other activities
  • Regular holiday parties
  • Quarterly team-building activities